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USAuto

11 Apr Facebook Publishes Case Study on Force Marketing’s Digital Campaigns

Our Facebook campaigns truly work-- and even Facebook knows it! They recently created an official case study focusing on digital campaigns we created for our longtime client US Auto Sales and published it on their popular Facebook for Business website. A few highlights of the case study: US Auto Sales, a used car dealership based in the Southeast, created unique and hilarious video ads to run on Facebook with the goal of boosting site traffic and sales. The campaign saw the following results: 20% increase in year-over-year sales 78% increase in people reached 2x increase in website clicks Check out one of the video ads below: For a more in-depth look...

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Best & Brightest Companies to Work For

20 Dec Force Marketing Named One of the Best & Brightest Companies to Work For in the Nation

This is the second year in a row that the automotive marketing and technology company has been recognized with this prestigious honor. ATLANTA, GEORGIA— Force Marketing is proud to announce that it has been named to the list of the Best & Brightest Companies to Work For in the Nation for 2016. This is the second consecutive year that the company has been included on this exclusive national list. The Best & Brightest Companies to Work For competition is held annually with the goal of identifying and recognizing companies that display a commitment to excellence in their human resource practices and employee...

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Force Marketing Entrepreneur 360

01 Nov Force Marketing Named One of the “Best Privately-Owned Companies in America” by Entrepreneur Magazine’s 2016 Entrepreneur 360 List

This is the automotive marketing company’s first year on the list, which is composed of the top private companies in the U.S. that exhibit an entrepreneurial spirit and a track record of success. ATLANTA, GEORGIA— Force Marketing, one of the nation’s leading automotive marketing and technology companies, is proud to announce its inclusion on Entrepreneur Magazine’s 2016 Entrepreneur 360 list. The company earned the No. 64 spot on the list of 360 companies. Entrepreneur Magazine’s Entrepreneur 360 recognizes the “Best Entrepreneurial Companies in America” each year through a comprehensive analysis of private companies throughout the U.S. This is Force Marketing’s first...

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MobileBlog

27 Oct New Study: The Best & Worst Mobile Ad Formats

With more than 50 percent of auto shoppers using their mobile devices as part of the vehicle research process, it’s more important than ever for dealers to be well-represented on mobile. But what kind of mobile ads get the best results? A study conducted by MediaScience in September 2016 revealed some interesting statistics about which types of mobile ad formats get the most interactions and view time. The four types of mobile ads the study looked at were Adhesion Banners, In-Stream Ads, Interstitial Ads and Sidekick Ads, examples of which are given below: Adhesion Banners: In-Stream Ads Interstitial Ads Sidekick Ads According to the study, Interstitial Ads...

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Force Marketing Online Video

09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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Fixed Ops Force Marketing

13 Jul Don’t Miss the Boat on Fixed Ops Marketing

It’s a $310 billion business in the U.S., and dealers are only benefiting from a small portion. We’re talking, of course, about fixed ops. According to NADA, dealerships only see about 27 percent of the country’s fixed ops business, with the rest going to independent mechanics, franchise mechanics and other companies. Since fixed ops likely accounts for a large portion of your net profits-- 54 percent on average-- it makes sense that you might want a bigger piece of that pie. But how can you take on these other companies and drive more fixed ops business to your dealership? If you’ve wondered...

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Force Marketing Mobile Marketing

07 Apr Google AdWords Debuts New Automotive Ad Formats

Last week, Google introduced a brand-new mobile ad format that should be of special interest to car dealers, called Model Automotive Ads. These ads are officially rolled out, and are available to all OEM automotive advertisers in the U.S. These new ads will display images of vehicles and additional details about those vehicles within mobile search results, so when shoppers search for a given vehicle, they’ll have a wealth of information right at their fingertips. This is a great way for Google to help connect auto shoppers with the vehicles they’re interested in, especially since about half of all automotive searches currently...

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nada-blog

15 Mar 5 Reasons to Visit Booth #1683C at NADA 2016

If you’re like most dealers, you’re gearing up to attend the 2016 NADA Convention & Expo, held this year in a Las Vegas. It will be here before you know it! We hope that you’re not only going to attend the event, but planning to stop by Force Marketing’s Booth #1683C. Why? Read on to find a few top reasons, plus the opportunity to win a free Apple Watch or Drone! Get a first look at Helix, our all-new advanced technology marketing platform. We’re unveiling Helix for the very first time at NADA, and you can be among the first to find out why...

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cbt

23 Jan 5 Reasons to Attend the CBT Automotive Conference & Expo

February will be here before you know it, and that means one thing in the automotive business-- it’s time for the CBT Automotive Conference & Expo, held right here in our hometown of Atlanta. We hope that many of you are already planning to attend the event, which runs Feb. 9-11 at the Omni Hotel/CNN Center in downtown Atlanta. If you’re on the fence, though, we’d like to offer you a few reasons why attending will be one of the best decisions you make in 2016. Read on for those reasons, plus an exclusive discount code that will get you $300...

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eagles

29 Oct Force Marketing Sponsors Collins Hill Eagles Football Team

Community involvement is very important to the entire Force Marketing team, and they exhibit that both individually and as an organization. Recently, the company was proud to sponsor the 10-year-old Collins Hill Eagles football team. Force Marketing’s Traffic & Production Coordinator, Lee Dalton, has a son on the team named Parker, and said that he and his teammates are all excited about the season as well as the sponsorship. “My son was very proud to tell his teammates that his mom worked at Force, and that they gave a donation,” said Dalton. “It was much appreciated by the team, and certainly...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.