Quick Contact
 

digital advertising Tag

Google Marketing Live Force Marketing

13 Jul Key Updates from Google Marketing Live 2018

The Google Marketing Live event kicked off early this week out in San Jose, California, and top leaders from #TeamForce were excited to be in attendance! As a Premier Google Partner, our team has the privilege of taking part in events like this, and our CEO and President, John Fitzpatrick, as well as Vice President, Cody Tomczyk, flew out to California for a week of insight and announcements from Google. Every year, the Google Marketing keynote offers marketers a first look at the fresh new innovations Google has to offer, and this year was no exception. During the keynote session, Google...

Read More
Customer Match Campaigns Force Marketing

15 May How Customer Match in Google AdWords Can Drive Better Results

This article originally appeared in the Ask the Expert section of Car Biz Today Magazine. To learn more, contact Force Marketing's expert digital team. Q. We’ve seen success with Facebook campaigns using audience matching. Can we run similar campaigns on Google as well? A. I’m glad you’ve begun experimenting with audience-based marketing, and have seen firsthand that it can provide great results and ROI. Google does, in fact, offer something similar-- Customer Match campaigns. Google’s Customer Match campaigns are simple. You begin by uploading a list of email addresses (from your DMS, for instance, segmented into groups like "lost customers," "current customers," "sales...

Read More
Victoria Vavalides

18 Aug Get to Know Force: Victoria Vavalides

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Victoria Vavalides! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist with a focus on Facebook. My role involves creating and managing Facebook ad campaigns, monitoring budgets and spending the client's money effectively, while working with the Client Success Managers and Account Executives to ensure a cohesive experience for the client. Q. What's your favorite thing about what you do here? I really enjoy offering the client...

Read More
mobilevideo

15 Jun Just How Fast Is Mobile Video Ad Spending Growing?

Hint: it’s leading the pack when it comes to digital ads. Digital advertising as a whole is growing fast, but no segment of it is growing at a speedier pace than mobile video advertising. A new eMarketer report found that it’s the fastest-growing digital ad format, and is set to grow more than 70 percent during 2015. The $2.62 billion it’s expected to hit will be more than a third of the $7.77 billion total that U.S. marketers are estimated to spend on digital video advertising this year. It should come as no surprise that mobile video advertising is on the rise-- we...

Read More
Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.