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Victoria Vavalides

18 Aug Get to Know Force: Victoria Vavalides

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Victoria Vavalides! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist with a focus on Facebook. My role involves creating and managing Facebook ad campaigns, monitoring budgets and spending the client's money effectively, while working with the Client Success Managers and Account Executives to ensure a cohesive experience for the client. Q. What's your favorite thing about what you do here? I really enjoy offering the client...

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mobilevideo

15 Jun Just How Fast Is Mobile Video Ad Spending Growing?

Hint: it’s leading the pack when it comes to digital ads. Digital advertising as a whole is growing fast, but no segment of it is growing at a speedier pace than mobile video advertising. A new eMarketer report found that it’s the fastest-growing digital ad format, and is set to grow more than 70 percent during 2015. The $2.62 billion it’s expected to hit will be more than a third of the $7.77 billion total that U.S. marketers are estimated to spend on digital video advertising this year. It should come as no surprise that mobile video advertising is on the rise-- we...

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