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Customer Match Campaigns Force Marketing

15 May How Customer Match in Google AdWords Can Drive Better Results

This article originally appeared in the Ask the Expert section of Car Biz Today Magazine. To learn more, contact Force Marketing's expert digital team. Q. We’ve seen success with Facebook campaigns using audience matching. Can we run similar campaigns on Google as well? A. I’m glad you’ve begun experimenting with audience-based marketing, and have seen firsthand that it can provide great results and ROI. Google does, in fact, offer something similar-- Customer Match campaigns. Google’s Customer Match campaigns are simple. You begin by uploading a list of email addresses (from your DMS, for instance, segmented into groups like "lost customers," "current customers," "sales...

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Shannon Cordon Force Marketing

04 May Get to Know Force: Shannon Cordon

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Shannon Cordon! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a SEO Strategist, so I work to make sure that our clients' websites and content are optimized for search engine traffic. Q. What's your favorite thing about what you do here? I love working together with my team and learning about new SEO strategies and tools. Q. Tell us a little bit about yourself outside of work. I absolutely love hiking & backpacking,...

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Mia Hatter-Woods Force Marketing

27 Apr Get to Know Force: Mia Hatter-Woods

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Marketing Specialist Mia Hatter-Woods! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Marketing Specialist for AdWords GDN. I run display and YouTube video ads. Q. What's your favorite thing about what you do here? Hearing that the dealer has made a sale from my advertising efforts. Q. Tell us a little bit about yourself outside of work. I'm a wine enthusiast from Houston, TX! I enjoy cooking new recipes, designing evening garments...

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Justin Wallace Force Marketing

09 Mar Get to Know Force: Justin Wallace

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Producer Justin Wallace! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm an SEO Producer - I produce content web pages for our clients to improve their search engine optimization. Q. What's your favorite thing about what you do here? I actually love the code so...

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Tyler Purvines Force Marketing

09 Feb Get to Know Force: Tyler Purvines

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Web Producer Tyler Purvines! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role is SEO Web Producer at Force, and I'm in charge of creating SEO content pages. I collect images, specs, and the review provided by my SEO Strategist and turn it into a nice, SEO optimized, content page for the client to help boost their organic traffic. Q. What's your favorite thing about what you do here? Learning each...

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Curtis Mattison Force Marketing

02 Feb Get to Know Force: Curtis Mattison

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Curtis Mattison! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Facebook Marketing Q. What's your favorite thing about what you do here? I can't get anything done without a team. Everyone using their expertise to give the client, the best performance. Q. Tell us a little bit about yourself outside of work. I'm an actor, I am happily married and I love laughing. LIGHTNING ROUND Q. What's your dream travel destination, or favorite place you've...

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Patrice Pavone-Franco Force Marketing

26 Jan Get to Know Force: Patrice Pavone-Franco

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Manager of Paid Search Patrice Pavone-Franco! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Manager of Paid Search. I work on contributing to the overall success of the digital business, and owning the day-to-day management and training of the team. We are constantly trying to find ways to improve overall campaign performance and the strategies of our SEM accounts. Q. What's your favorite thing about what you do here? My favorite thing...

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Jason Ezell Force Marketing

19 Jan Get to Know Force: Jason Ezell

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Vice President of Product Jason Ezell! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? VP Product for Helix Technology - making Helix the premier reporting tool for digital marketing attribution and ROI reporting. Q. What's your favorite thing about what you do here? Working directly with different people to solve problems that make their job easier. Q. Tell us a little bit about yourself outside of work. I've been married for 14 years, with 2 amazing...

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Kim Miller Force Marketing

12 Jan Get to Know Force: Kim Wright

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategic Accounts PPC Specialist Kim Wright! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Strategic Accounts PPC Specialist - I manage paid search accounts and strategic recommendations for our clients. So on any given day I could be building campaigns, doing keyword research, ad copy updates, compliance, and reporting back on findings and opportunities. Q. What's your favorite thing about what you do here? Getting to think outside the box to come up with...

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Force Marketing Google AdWords Champion

08 Nov Force Marketing Invited to Google for America’s Next Top AdWords Champion Event

Force Marketing was recently invited to go for the gold at Google’s America’s Next Top AdWords Champion competition, held Nov. 6 and 7 in Mountain View. The exclusive invite-only event provided us with the opportunity to be recognized by Google for the hard work we do for our clients, and learn a lot in the process. Elijah Thao, Force Marketing’s Director of Digital Marketing, attended the event, along with PPC Manager Patrice Pavone-Franco. While the competition was fierce, it wasn’t the sole purpose of the event. It was designed to provide teams with tips on utilizing new Google UIs, products, and...

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