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Victoria Vavalides

18 Aug Get to Know Force: Victoria Vavalides

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Victoria Vavalides! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist with a focus on Facebook. My role involves creating and managing Facebook ad campaigns, monitoring budgets and spending the client's money effectively, while working with the Client Success Managers and Account Executives to ensure a cohesive experience for the client. Q. What's your favorite thing about what you do here? I really enjoy offering the client...

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Google Ann Arbor Automotive Summit Force Marketing

29 Jun Takeaways From the Google Automotive Partner Summit

Google recently held an Automotive Partner Summit at its offices in Ann Arbor, Michigan, and invited members of Force Marketing's leadership team to join in for a day packed full of informative presentations and panels. It was the first summit of its kind, and a select number of agencies and marketing companies were among the attendees. Below, find just a few of the insightful stats, facts, tips and trends that the Google team shared with the Force Marketing team in Ann Arbor: There are more than 20,300 automotive searches conducted on Google per minute. The average person checks their mobile phone 150 times per day. 70% of...

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Morgan Beavers Force Marketing

23 Jun Get to Know Force: Morgan Beavers

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a PPC Specialist. I build paid search campaigns and manage them daily, making optimizations as needed to help meet the client's goals and provide a positive ROI. Q. What's your favorite thing about what you do here? There is never a dull moment, in the digital world or at Force. Digital trends are constantly changing, which keeps things new and exciting, and...

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Caleb Blount Force Marketing

26 May Get to Know Force: Caleb Blount

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with List Coordinator Caleb Blount! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a List Coordinator here at Force. As a List Coordinator, I try to target the best possible recipients for our direct mail, email, and phone campaigns, along with helping our sales team and our dealers make the most out of their markets and their current databases. Q. What's your favorite thing about what you do here? My favorite thing about my...

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Keidra Floyd Force Marketing

12 May Get to Know Force: Keidra Floyd

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Keidra Floyd! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a SEO Specialist and I help to improve the position of the clients’ website in the organic search results. This includes conducting keyword research, performing site audits, and optimizing the site overall. Q. What's your favorite thing about what you do here? There’s so much to learn. Everyone here comes from a different background and has something they could teach you...

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Milton Dean Force Marketing

14 Apr Get to Know Force: Milton Dean

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist Milton Dean! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? As a PPC specialist, I spend every day maximizing our clients' paid search campaigns through daily optimizations to help create a positive ROI for them. Q. What's your favorite thing about what you do here? My favorite thing about what I do here at Force is that you truly feel a part of a winning team. It’s great to come in each...

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USAuto

11 Apr Facebook Publishes Case Study on Force Marketing’s Digital Campaigns

Our Facebook campaigns truly work-- and even Facebook knows it! They recently created an official case study focusing on digital campaigns we created for our longtime client US Auto Sales and published it on their popular Facebook for Business website. A few highlights of the case study: US Auto Sales, a used car dealership based in the Southeast, created unique and hilarious video ads to run on Facebook with the goal of boosting site traffic and sales. The campaign saw the following results: 20% increase in year-over-year sales 78% increase in people reached 2x increase in website clicks Check out one of the video ads below: For a more in-depth look...

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Steve Hardy Force Marketing

16 Mar Get to Know Force: Steve Hardy

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Steve Hardy! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Digital Advertising Specialist primarily for Facebook strategy and execution. Q. What's your favorite thing about what you do here? I really just enjoy being a part of all of our different teams in presenting the clients with best-in-class marketing and advertising practices. Troubleshooting problems and presenting data-centric solutions makes me feel like I make a difference. Q. Tell us a little bit...

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Alex Marco Force Marketing

03 Mar Get to Know Force: Alex Marco

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Alex Marco! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I work as an SEO (Search Engine Optimization) Specialist. I am responsible for helping to drive and increase organic user traffic to a client’s website. I am also responsible for creating site content, monitoring organic search metrics, and maintaining overall website health. Q. What's your favorite thing about what you do here? I feel like not a day goes by that I...

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Andrew McCarron Force Marketing

10 Feb Get to Know Force: Andrew McCarron

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Andrew McCarron! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a SEO Specialist here at Force. My ultimate goal is to increase organic traffic from search engines to our clients' websites. My role here involves in-depth keyword research, performing site audits, tracking metrics and analytics, optimizing websites, creating landing pages, and more. Q. What's your favorite thing about what you do here? My favorite thing about working at Force is...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.