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Kim Miller Force Marketing

12 Jan Get to Know Force: Kim Wright

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategic Accounts PPC Specialist Kim Wright! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Strategic Accounts PPC Specialist - I manage paid search accounts and strategic recommendations for our clients. So on any given day I could be building campaigns, doing keyword research, ad copy updates, compliance, and reporting back on findings and opportunities. Q. What's your favorite thing about what you do here? Getting to think outside the box to come up with...

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Force Marketing Google AdWords Champion

08 Nov Force Marketing Invited to Google for America’s Next Top AdWords Champion Event

Force Marketing was recently invited to go for the gold at Google’s America’s Next Top AdWords Champion competition, held Nov. 6 and 7 in Mountain View. The exclusive invite-only event provided us with the opportunity to be recognized by Google for the hard work we do for our clients, and learn a lot in the process. Elijah Thao, Force Marketing’s Director of Digital Marketing, attended the event, along with PPC Manager Patrice Pavone-Franco. While the competition was fierce, it wasn’t the sole purpose of the event. It was designed to provide teams with tips on utilizing new Google UIs, products, and...

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Rokiyah Smith Force Marketing

03 Nov Get to Know Force: Rokiyah Smith

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Rokiyah Smith! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist - I work on the digital team where I handle the front-end and back-end of dealer websites to make sure we're creating innovative content that sets them apart from the competition and keeps them connected to people. Q. What's your favorite thing about what you do here? I'm able to put my own unique touch on each account to make...

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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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Elijah Thao Force Marketing

29 Sep Get to Know Force: Elijah Thao

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Digital Marketing Elijah Thao! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Director of Digital Marketing. I oversee the processes and resources of my team to ensure they can execute their roles successfully in smooth alignment with other departments. (I'm the ninja master and am responsible for training my students in the secret tactics of stealth infiltration and assas...

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Victoria Vavalides

18 Aug Get to Know Force: Victoria Vavalides

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Victoria Vavalides! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist with a focus on Facebook. My role involves creating and managing Facebook ad campaigns, monitoring budgets and spending the client's money effectively, while working with the Client Success Managers and Account Executives to ensure a cohesive experience for the client. Q. What's your favorite thing about what you do here? I really enjoy offering the client...

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Google Ann Arbor Automotive Summit Force Marketing

29 Jun Takeaways From the Google Automotive Partner Summit

Google recently held an Automotive Partner Summit at its offices in Ann Arbor, Michigan, and invited members of Force Marketing's leadership team to join in for a day packed full of informative presentations and panels. It was the first summit of its kind, and a select number of agencies and marketing companies were among the attendees. Below, find just a few of the insightful stats, facts, tips and trends that the Google team shared with the Force Marketing team in Ann Arbor: There are more than 20,300 automotive searches conducted on Google per minute. The average person checks their mobile phone 150 times per day. 70% of...

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Morgan Beavers Force Marketing

23 Jun Get to Know Force: Morgan Beavers

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a PPC Specialist. I build paid search campaigns and manage them daily, making optimizations as needed to help meet the client's goals and provide a positive ROI. Q. What's your favorite thing about what you do here? There is never a dull moment, in the digital world or at Force. Digital trends are constantly changing, which keeps things new and exciting, and...

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Caleb Blount Force Marketing

26 May Get to Know Force: Caleb Blount

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with List Coordinator Caleb Blount! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a List Coordinator here at Force. As a List Coordinator, I try to target the best possible recipients for our direct mail, email, and phone campaigns, along with helping our sales team and our dealers make the most out of their markets and their current databases. Q. What's your favorite thing about what you do here? My favorite thing about my...

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Keidra Floyd Force Marketing

12 May Get to Know Force: Keidra Floyd

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Keidra Floyd! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a SEO Specialist and I help to improve the position of the clients’ website in the organic search results. This includes conducting keyword research, performing site audits, and optimizing the site overall. Q. What's your favorite thing about what you do here? There’s so much to learn. Everyone here comes from a different background and has something they could teach you...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.