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Force Marketing at NADA 2018

14 Mar 5 Reasons to Visit Booth #5230C at NADA 2018

This year’s NADA Show 2018 is just around the corner, running March 23 through March 25 in Las Vegas. Are you ready for the automotive event of the year? We’re more than ready, and we’re looking forward to meeting with you at Force Marketing’s Booth #5230C in the Central Hall. Read on to find a few of the top reasons you should schedule a meeting at our booth. 1. A multi-channel program that increases gross profit, increases sales and service retention, and increases net new sales customers. You’ll find all that and more with our eXact Match multi-channel marketing program. It allows you...

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Team Force Marketing

29 Aug Force Marketing Earns Spot on Inc. 5000 List for Eighth Consecutive Year

Atlanta-based automotive marketing company Force Marketing earned the No. 3923 national spot on the Inc. 5000 list of the fastest-growing private companies in the U.S. for 2016. This is the eighth year in a row that the company has earned this distinct honor. ATLANTA, GEORGIA— Force Marketing is proud to announce that it was recently named to the Inc. magazine Inc. 5000 list, which compiles the fastest-growing private companies in the U.S. This is the 35th year that the magazine has published its prestigious list. 2016 marks Force Marketing’s eighth consecutive year of inclusion, an achievement only 167 of the 5000...

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Force Marketing FCA MarketCenter

25 May Force Marketing is Now an FCA MarketCenter Vendor

Automotive marketing firm Force Marketing will be part of a select group of MarketCenter vendors which provide services to FIAT Chrysler Automobiles (FCA) US auto dealers. ATLANTA, GEORGIA— Force Marketing is proud to announce that it has been approved by FCA US LLC MarketCenter to be a vendor. One of the nation’s leading automotive marketing companies, Force Marketing offers data-driven and technology-backed multi-channel marketing services to dealers across the country. Through its inclusion in the FCA MarketCenter program, the company will be able to offer its turn-key marketing solutions to FCA dealers at special pricing. “At Force Marketing, we’re focused on evolving the...

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year

07 Jan A Year in the Life of Force Marketing

2015 is coming to a close, and 2016 is almost upon us! That means it’s time to reflect on the year that’s ending, and that’s something we’re all doing here at Force Marketing. In the spirit of the New Year’s season, let’s take a look back at some of the highlights from a great year here at Force: December 22, 2014: Moved into brand new headquarters in Buckhead Okay– this technically happened in 2014, but in January, we were still adjusting to our new digs! The new officecomprises the entire 4th floor of the Piedmont Court building on Piedmont Rd., and was designed...

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mercedes

22 Sep PHOTOS: Force Marketing Films Special Project for Mercedes-Benz Manhattan

The Force Marketing team filmed Mercedes-Benz models throughout New York City on Friday, September 18 for a special project for client Mercedes-Benz Manhattan. The video project will showcase the Mercedes-Benz S-Class, Mercedes-Benz C-Class, Mercedes-Benz CLA and Mercedes-Benz GLE models, and will also help brand Mercedes-Benz Manhattan as New York City’s source for the Mercedes-Benz brand. A full video production and photography team captured the essence of driving a Mercedes-Benz in Manhattan, and of what it means to drive Modern Luxury. Filming locations throughout the city included several quintessential New York City areas, such as Times Square, the Flatiron district, the Meatpacking district,...

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good-news

01 Sep Good News for Dealers: U.S. Auto Sales Up for August

Despite the fact that Labor Day weekend comes too late this year to be counted amid August’s sales totals, U.S. automakers posted impressive sales last month. Ford reported a sales increase of 5.4 percent, Fiat Chrysler reported an increase of 1.7 percent sales, and while General Motors reported a minor sales drop of 1 percent, their numbers still came in above August estimates. Overall, the SAAR is still on track to top 17 million for the year-- in fact, Autodata reports that August sales increased to an annualized pace of 17.81 million over the previously-expected 17.31 million. A Sept. 1 article published...

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sept-1-2015

01 Sep Good News for Dealers: U.S. Auto Sales Up for August

Despite the fact that Labor Day weekend comes too late this year to be counted amid August’s sales totals, U.S. automakers posted impressive sales last month. Ford reported a sales increase of 5.4 percent, Fiat Chrysler reported an increase of 1.7 percent sales, and while General Motors reported a minor sales drop of 1 percent, their numbers still came in above August estimates. Overall, the SAAR is still on track to top 17 million for the year– in fact, Autodata reports that August sales increased to an annualized pace of 17.81 million over the previously-expected 17.31 million. A Sept. 1 article published...

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16-Jul

16 Jul The Subprime Boom & How it Affects Dealers

This growing market segment represents a huge opportunity you shouldn’t ignore. Right now, the auto industry is in the middle of a boom, and a big part of this boom is being powered by the subprime market. The subprime segment of the auto finance industry is growing rapidly thanks to the easing of lending guidelines. Lenders have extended finance terms, lending allowances, and the credit profiles they are willing to lend on, all of which has combined to help this part of the industry surge to represent about 30 percent of the auto finance market. Given there is over $900 billion in...

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07-Jul

07 Jul U.S. Postal Service Tries Its Hand at Digital

If it becomes widespread, Real Mail Notification could mean a big win for multi-channel marketers. While the U.S. Postal Service may not be known for its innovation, the new service that it’s introducing in select markets this year might surprise you. It’s called Real Mail Notification (RMN), and it’s bringing traditional mail into the digital world. The service offers subscribers an email preview of what awaits them in their mailbox each morning at 8 a.m., and gives direct marketers interactive options they’ve never had before where mail was concerned. They have the ability to direct RMN subscribers to visit a website or landing...

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26 Jun Force Marketing’s Eric Mercado to Speak at Upcoming VADA Convention

ATLANTA, GEORGIA— Force Marketing is proud to announce that it is a sponsor of the 2015 Virginia Automobile Dealers Association (VADA) convention, taking place June 27-29 in Williamsburg, Virginia. Eric Mercado, Force Marketing’s Vice President of Business Development, will be speaking at the convention in a session entitled “Multi-Channel Marketing in a Digital Era.” Attendees of his session will learn more about how dealers can implement data-first, multi-channel strategies within their marketing plan to increase sales and service opportunities as well as ROI. “The strategies I’m going to be discussing are ones with which we’ve seen incredible success in our work with...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.