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Tansky Sawmill Toyota Case Study Force Marketing

06 Aug Case Study: How We Helped Tansky Sawmill Toyota Improve Web Traffic, Sales, & Service ROs

The team at Force Marketing is always proud to share in our dealer partners' success. Today, we're highlighting Tansky Sawmill Toyota, a Toyota dealership located in Dublin, Ohio. Through our strategic digital marketing efforts from February to June of 2018, this dealer saw a 56% increase in overall website traffic, a 12% increase in sales, and a 24% increase in service ROs, and this case study showcases how a dealership that's already successful can still grow, even while spending less on advertising. Download the complete case study here. The Challenge Tansky Sawmill Toyota came to Force Marketing in November of 2017 with a...

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New Year's 2016 In Review Force Marketing

27 Dec A Year in the Life of Force Marketing

Yet another successful year is coming to a close, and we’re gearing up for an even better 2017. For now, though, we’d like to take a moment to look back on the highlights of an incredible year in the life of one of the best automotive marketing companies in the business! January: Launched the all-new ForceMKTG.com We started the year strong with our best digital foot forward-- a brand new website! Sleek and modern, it was designed in-house by our expert web team, and features new UX strategies and complete responsiveness. It’s evolved throughout the year and will continue to do so...

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15 Sep Force Marketing is FCA’s Newest Certified Digital Marketing Provider

Automotive marketing firm Force Marketing is one of a select few vendors eligible to offer its array of data-backed and technology-driven digital marketing solutions to Fiat Chrysler Automobiles (FCA) dealers in the U.S. ATLANTA, GEORGIA— Force Marketing, a leading automotive marketing and technology company, is proud to announce that it is now an FCA Certified Digital Marketing Provider. Only 10 vendors within the automotive space currently qualify for this selective status. In March of this year, the company was officially approved by FCA MarketCenter to become a Preferred Vendor and offer its direct marketing services to FCA dealers. Now, all digital marketing...

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Force Marketing FCA MarketCenter

25 May Force Marketing is Now an FCA MarketCenter Vendor

Automotive marketing firm Force Marketing will be part of a select group of MarketCenter vendors which provide services to FIAT Chrysler Automobiles (FCA) US auto dealers. ATLANTA, GEORGIA— Force Marketing is proud to announce that it has been approved by FCA US LLC MarketCenter to be a vendor. One of the nation’s leading automotive marketing companies, Force Marketing offers data-driven and technology-backed multi-channel marketing services to dealers across the country. Through its inclusion in the FCA MarketCenter program, the company will be able to offer its turn-key marketing solutions to FCA dealers at special pricing. “At Force Marketing, we’re focused on evolving the...

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18 Jan Force Marketing Unveils Redesigned Company Website

ATLANTA, GEORGIA— Leading automotive marketing company Force Marketing announced today the release of a new and enhanced version of its website, which can be found at ForceMKTG.com. The new website features a clean, sleek and modern design, and highlights the company’s technology-driven, multi-channel approach to automotive marketing. It’s fully responsive, and also features new UX strategies developed to drive lead generation, as well as parallax scrolling website design for a look and feel that’s both engaging and functional. “We’re excited to unveil our new website, which will allow dealers to get a closer look at how we utilize advanced data...

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10 Aug Integrated Marketing Remains a Mystery to Many Other Marketers

One study illustrates the ways that Force Marketing is consistently ahead of the game when it comes to creating successful multi-channel campaigns. Integrated marketing, or multi-channel marketing, is something that’s so integral to Force Marketing that it’s easy to forget that not every marketing company feels the same way. A new study by Hotwire PR surveyed 300 senior marketing decision makers reminds us of the truth– most marketers simply aren’t doing what we’re doing. The survey found that 46 percent of the respondents have campaigns that run in isolation from each other, and 30 percent stated that their campaigns simply weren’t designed for...

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28 Jul John Fitzpatrick Interviewed on Sales Influencers Radio Talk Show

The show streamed live on the Buckhead Business Radio Network Tuesday at 3 p.m., but you’ll be able to listen shortly on the network's website. John Fitzpatrick, Force Marketing’s CEO and President, was recently interviewed on the Sales Influencer Radio Show, a live radio show focused on prominent people making an impact on the sales world. On it, host Jeff Sheehan spoke with Fitzpatrick about Force Marketing’s history and future, the role of the sales team within the growing company, the importance of measurable success and many other topics related to the sales and marketing realm. Fitzpatrick and Sheehan were joined...

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28 Jul John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

ATLANTA, GEORGIA— Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales, Service and Marketing Conference & Expo. The expo is set to take place Feb. 9-11, 2016 at the Omni Hotel in downtown Atlanta, and will touch on a broad array of topics related to sales, service and marketing within the automotive industry. The keynote speakers for the conference will be Nick Saban, Head Coach of the University of Alabama Crimson Tide, Patrick Lencioni, founder and President of The Table Group, as well as Jason...

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27 Jul John Fitzpatrick to Be Interviewed on Sales Influencers Radio Talk Show

ATLANTA, GEORGIA— John Fitzpatrick, CEO & President of tech-enabled multi-channel marketing company Force Marketing, is set to be interviewed on the Sales Influencers Radio Talk Show this week. The weekly show is part of the Buckhead Business Radio network, and is hosted by Jeff Sheehan. On this week’s show, Sheehan and Fitzpatrick will discuss Fitzpatrick’s background in sales, as well as the history of Force Marketing and how he has led the company to great success. Topics will also include sales tactics and best practices, sales tools, and the future of sales and marketing. Under Fitzpatrick’s leadership, Force Marketing has grown tremendously...

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16 Jul The Subprime Boom & How it Affects Dealers

This growing market segment represents a huge opportunity you shouldn’t ignore. Right now, the auto industry is in the middle of a boom, and a big part of this boom is being powered by the subprime market. The subprime segment of the auto finance industry is growing rapidly thanks to the easing of lending guidelines. Lenders have extended finance terms, lending allowances, and the credit profiles they are willing to lend on, all of which has combined to help this part of the industry surge to represent about 30 percent of the auto finance market. Given there is over $900 billion in...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.