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Facebook Advertising for Dealers Force Marketing

15 Aug The Facts Behind Facebook’s Recent Data Changes

Marketers across all industries have been working to get to the bottom of Facebook’s recent changes regarding third party data usage, and in the process, many misleading statements have been making the rounds. That’s why we’re here to provide the facts. It’s true that Facebook no longer permits third-party data to be used in its Partner Categories feature, which was introduced in 2013 and was utilized by marketers to create custom audiences to target with their messages. It’s also true that thanks to our strategic partnership with Oracle as well as our Helix Audience Network, Force Marketing will still be...

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Katie Phillips Force Marketing

13 Jul Get to Know Force: Katie Phillips

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Facebook Specialist Team Lead Katie Phillips! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Facebook Specialist Team Lead, so I help execute Facebook ads and make sure ads are performing well! Q. What's your favorite thing about what you do here? Everyone is super friendly! Also the Starbucks coffee machine isn't so bad either. Q. Tell us a little bit about yourself outside of work. I love music and love to go to...

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Curtis Mattison Force Marketing

02 Feb Get to Know Force: Curtis Mattison

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Curtis Mattison! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Facebook Marketing Q. What's your favorite thing about what you do here? I can't get anything done without a team. Everyone using their expertise to give the client, the best performance. Q. Tell us a little bit about yourself outside of work. I'm an actor, I am happily married and I love laughing. LIGHTNING ROUND Q. What's your dream travel destination, or favorite place you've...

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Facebook Integration Force Marketing

29 Jan Force Marketing Showcases Enhancements to Existing Facebook Digital Advertising Platform at NADA 2017

ATLANTA, GEORGIA— Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce enhancements to its suite of Facebook digital marketing services and products within its Helix marketing platform at NADA 2017. The company has been able to offer Facebook integration with its patent-pending technology through Helix, its proprietary business intelligence platform, since October of 2016. Through this integration, dealers are able to better target current and prospective customers with highly-effective messaging. This puts Force Marketing in a unique position within the automotive space, as Helix is the only platform to show full attribution for Facebook...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.