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11 Apr Facebook Publishes Case Study on Force Marketing’s Digital Campaigns

Our Facebook campaigns truly work-- and even Facebook knows it! They recently created an official case study focusing on digital campaigns we created for our longtime client US Auto Sales and published it on their popular Facebook for Business website. A few highlights of the case study: US Auto Sales, a used car dealership based in the Southeast, created unique and hilarious video ads to run on Facebook with the goal of boosting site traffic and sales. The campaign saw the following results: 20% increase in year-over-year sales 78% increase in people reached 2x increase in website clicks Check out one of the video ads below: For a more in-depth look...

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Facebook Integration Force Marketing

29 Jan Force Marketing Showcases Enhancements to Existing Facebook Digital Advertising Platform at NADA 2017

ATLANTA, GEORGIA— Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce enhancements to its suite of Facebook digital marketing services and products within its Helix marketing platform at NADA 2017. The company has been able to offer Facebook integration with its patent-pending technology through Helix, its proprietary business intelligence platform, since October of 2016. Through this integration, dealers are able to better target current and prospective customers with highly-effective messaging. This puts Force Marketing in a unique position within the automotive space, as Helix is the only platform to show full attribution for Facebook...

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Force Marketing Online Video

09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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future

18 Jan New Study Explores the Future of Mobile Auto Shopping

Establishing that many of today’s car-shoppers rely heavily on their mobile devices is one thing. Knowing what to do with that information is another. Facebook recently commissioned a study from Ipsos Media CT about shoppers that conduct most of their research using devices like smartphones and tablets-- what they refer to as “mobile-first” shoppers-- to shine some light on the future of car-shopping. In a previous study, they’d found that these mobile-first shoppers made up 27 percent of people in the U.S. (and comprised an even larger proportion in certain demographics, like Millennials). The new study explored how these shoppers interact with...

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20-Jul

20 Jul Facebook Redefines the Meaning of Cost-Per-Click

Another change is on the horizon for dealers who advertise with Facebook, one that could make measuring the ROI of your efforts easier than ever. The social media giant announced recently that it is changing the way that Cost-per-Click (CPC) is measured on Facebook. Now, CPC will only include clicks to websites and apps, and will no longer include likes, shares and comments. So why is this an improvement for those who advertise on Facebook? If you’re a dealer who takes advantage of Facebook’s advertising offerings, you’re likely interested in driving traffic to your website. While post likes, comments and shares are great...

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29 May Facebook Creates “Call Now” Button for News Feed Ads

Now social media users can call your dealership with a simple click of a button Does your dealership utilize Facebook News Feed ads to connect with consumers? Those ads have just gotten a bit of an upgrade that might make them even more effective. In October, Facebook launched a “local awareness” initiative aimed at improving the value of its News Feed ads for companies in their local communities. The addition of the new “Call Now” mobile button is part of that initiative. When mobile users see your dealership’s ads in their News Feed, they also see a small “Call Now” button. Once pressed,...

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facebook

13 Apr Facebook to Introduce New Video Ad Types

The social media giant places a high value on video– and so should you. Since online video advertising is growing so swiftly, it’s only natural that Facebook would continue innovating their video ad products and services. Facebook is set to present new video advertising plans at an event in New York later this month, including its new premium video ad product, called “Anthology.” Anthology is a system that Facebook is working on that will allow publishers (like Vine, Vox Media, The Onion and others) to create short videos that would be sponsored by advertisers. This is a new initiative from Facebook, the goal...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.