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USAuto

11 Apr Facebook Publishes Case Study on Force Marketing’s Digital Campaigns

Our Facebook campaigns truly work-- and even Facebook knows it! They recently created an official case study focusing on digital campaigns we created for our longtime client US Auto Sales and published it on their popular Facebook for Business website. A few highlights of the case study: US Auto Sales, a used car dealership based in the Southeast, created unique and hilarious video ads to run on Facebook with the goal of boosting site traffic and sales. The campaign saw the following results: 20% increase in year-over-year sales 78% increase in people reached 2x increase in website clicks Check out one of the video ads below: For a more in-depth look...

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Force Marketing Mobile Marketing

14 Jun Mobile Media Consumption Expected to Rise 28% This Year

Around the world, people are consuming less and less media overall-- except when it comes to mobile. According to Zenith Optimedia’s recent Media Consumption Forecast, mobile media consumption is set to increase by about 28 percent over the course of this year, while all non-mobile media consumption (which includes traditional and desktop Internet) will drop 3.4 percent. That’s right-- they’re watching a little less TV, and logging onto the Internet at their desktop computer a bit less frequently, but they simply can’t put down their mobile phones and tablets. This should come as no surprise-- mobile has been the next big things...

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future

18 Jan New Study Explores the Future of Mobile Auto Shopping

Establishing that many of today’s car-shoppers rely heavily on their mobile devices is one thing. Knowing what to do with that information is another. Facebook recently commissioned a study from Ipsos Media CT about shoppers that conduct most of their research using devices like smartphones and tablets-- what they refer to as “mobile-first” shoppers-- to shine some light on the future of car-shopping. In a previous study, they’d found that these mobile-first shoppers made up 27 percent of people in the U.S. (and comprised an even larger proportion in certain demographics, like Millennials). The new study explored how these shoppers interact with...

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email-resolution

07 Jan Your New Year’s Resolutions for Email Marketing

The end of one year and the beginning of the next one is upon us, and that provides you with a great opportunity to take a look at your marketing strategies and what’s working for you. As the new year approaches, examine your email marketing plan, and make a few resolutions for how you can do even better in 2016. Here are a few New Year’s Email Resolutions that we suggest: Make sure your emails look and function properly on mobile devices. A study by Yesmail recently found that clicks to emails from mobile devices increased 33 percent from 2013 to Q3...

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bing

23 Nov Force Marketing Announces Exclusive Bing Ads Elite SMB Partnership

ATLANTA, GEORGIA— Top automotive multi-channel marketing company Force Marketing is proud to announce its expanded partnership with search engine network Bing through the exclusive Bing Ads Elite SMB Partnership program. Through this partnership, the Force Marketing digital team will be able to offer advanced strategies, beta programs and innovations to its dealer clients, and will have access to a dedicated Bing Ads support team. Only a select number of companies are eligible for inclusion in this program, and Force Marketing is one of only a small number of automotive companies to be included. The new Bing Ads Elite SMB Partner Program was...

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mobilesearch

12 Oct Mobile Searches Top Desktop Searches Worldwide, Google Reports

Mobile isn’t just the future of search-- it’s also the present. Google recently announced that, for the first time ever, mobile searches officially outnumber desktop searches worldwide. Previously, mobile had outpaced desktop in terms of search across 10 different countries, but this is the first time that’s been the case when data from all countries was factored in. Desktop searches haven’t decreased to make room for mobile searches-- internet users are simply searching more frequently, and a larger percentage of those searches now happen on mobile devices. This is, in part, because users always have a device within reach. This is particularly...

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growthdigital

06 Oct Business Insider Predicts Big Growth in Digital Ad Spend

Digital ad spending is growing-- but by how much? The predictions are in. Business Insider recently put out a BI Intelligence report that forecasts the growth in ad revenue from a wide variety of media, including digital media like search, display and video. The results? Digital ad spend is set to grow a pace tremendously faster than its more traditional competitors (some of which are even predicted to decrease in spend over the next five years). See the chart below, from BusinessInsider.com: In large part, mobile is driving these significant increases in spend for marketers and dealers alike. As more and more...

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dd

05 Oct Force Marketing to Attend the 19th Digital Dealer Conference & Exposition

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing firm within the automotive industry, is proud to announce that it will have a strong presence at the 19th Digital Dealer Conference & Exposition. This event, which takes place twice a year, brings together dealers, vendors and other automotive professionals to discuss digital trends and topics affecting dealers today. Force Marketing will be located at Booth #723 in the exhibition hall, and team members will be on hand to meet with attendees and showcase the company’s multi-channel services and solutions. Vice President of Sales John Franco, Director of Strategy Kate Andra and Director...

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14 Sep This Year’s Super Bowl Ads Largely Viewed Online

As far as TV and video ads go, the Super Bowl is king. But are people still watching those ads the same way they always have been? According to a recent study by video metrics company Unruly, the answer to that is a resounding no. The study found that 51 percent of those who had watched Super Bowl XLIX ads did not do so on television-- instead, they had viewed the ads on their desktop computers, laptops, tablets or smartphones. People aren’t just viewing these ads on the internet-- they’re also sharing them. The study found that this year’s Super Bowl...

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sep-14-2015

14 Sep This Year’s Super Bowl Ads Largely Viewed Online

As far as TV and video ads go, the Super Bowl is king. But are people still watching those ads the same way they always have been? According to a recent study by video metrics company Unruly, the answer to that is a resounding no. The study found that 51 percent of those who had watched Super Bowl XLIX ads did not do so on television– instead, they had viewed the ads on their desktop computers, laptops, tablets or smartphones. People aren’t just viewing these ads on the internet– they’re also sharing them. The study found that this year’s Super Bowl ads...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.