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Google My Business Force Marketing

24 Jul A New Strategy for Dealers: Posting via Google My Business

by Patrice Pavone-Franco, Manager of Paid Search Today, it's more critical than ever that dealers are well-represented on a search engine results page. In service of that, something that's becoming more and more popular this past year is the addition of Posts via Google My Business (GMB). You may have noticed this feature in action when you’ve used Google to search for a local business, like a dealership. The feature allows the business to display more detailed information about an offer, event, or service with a strong call-to-action (CTA). The post is displayed in the business’ Knowledge Panel. Google My Business is a great boost to...

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Google AdWords Introduces Notes | Force Marketing

06 Jun A Brand New Feature from Google AdWords: Notes

Written by Patrice Pavone-Franco, Paid Search Manager Google AdWords has been making a lot of changes lately in an effort to transition users from the old interface to the new AdWords experience. One of the most anticipated features was just released this month: Google AdWords Notes! The ease of adding annotations directly in Google Analytics has been something more AdWords users have wished for in the platform. Rather than checking the change history or some outside source to see what optimizations caused a spike (or a drop) within a performance graph, with the release of Notes, users can directly record updates at...

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Patrice Pavone-Franco Force Marketing

26 Jan Get to Know Force: Patrice Pavone-Franco

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Manager of Paid Search Patrice Pavone-Franco! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Manager of Paid Search. I work on contributing to the overall success of the digital business, and owning the day-to-day management and training of the team. We are constantly trying to find ways to improve overall campaign performance and the strategies of our SEM accounts. Q. What's your favorite thing about what you do here? My favorite thing...

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Force Marketing Google AdWords Champion

08 Nov Force Marketing Invited to Google for America’s Next Top AdWords Champion Event

Force Marketing was recently invited to go for the gold at Google’s America’s Next Top AdWords Champion competition, held Nov. 6 and 7 in Mountain View. The exclusive invite-only event provided us with the opportunity to be recognized by Google for the hard work we do for our clients, and learn a lot in the process. Elijah Thao, Force Marketing’s Director of Digital Marketing, attended the event, along with PPC Manager Patrice Pavone-Franco. While the competition was fierce, it wasn’t the sole purpose of the event. It was designed to provide teams with tips on utilizing new Google UIs, products, and...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.