Quick Contact
 

ppc Tag

Google Marketing Live Force Marketing

13 Jul Key Updates from Google Marketing Live 2018

The Google Marketing Live event kicked off early this week out in San Jose, California, and top leaders from #TeamForce were excited to be in attendance! As a Premier Google Partner, our team has the privilege of taking part in events like this, and our CEO and President, John Fitzpatrick, as well as Vice President, Cody Tomczyk, flew out to California for a week of insight and announcements from Google. Every year, the Google Marketing keynote offers marketers a first look at the fresh new innovations Google has to offer, and this year was no exception. During the keynote session, Google...

Read More
Patrice Pavone-Franco Force Marketing

26 Jan Get to Know Force: Patrice Pavone-Franco

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Manager of Paid Search Patrice Pavone-Franco! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Manager of Paid Search. I work on contributing to the overall success of the digital business, and owning the day-to-day management and training of the team. We are constantly trying to find ways to improve overall campaign performance and the strategies of our SEM accounts. Q. What's your favorite thing about what you do here? My favorite thing...

Read More
Kim Miller Force Marketing

12 Jan Get to Know Force: Kim Wright

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategic Accounts PPC Specialist Kim Wright! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Strategic Accounts PPC Specialist - I manage paid search accounts and strategic recommendations for our clients. So on any given day I could be building campaigns, doing keyword research, ad copy updates, compliance, and reporting back on findings and opportunities. Q. What's your favorite thing about what you do here? Getting to think outside the box to come up with...

Read More
RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

Read More
Morgan Beavers Force Marketing

23 Jun Get to Know Force: Morgan Beavers

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a PPC Specialist. I build paid search campaigns and manage them daily, making optimizations as needed to help meet the client's goals and provide a positive ROI. Q. What's your favorite thing about what you do here? There is never a dull moment, in the digital world or at Force. Digital trends are constantly changing, which keeps things new and exciting, and...

Read More
Milton Dean Force Marketing

14 Apr Get to Know Force: Milton Dean

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist Milton Dean! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? As a PPC specialist, I spend every day maximizing our clients' paid search campaigns through daily optimizations to help create a positive ROI for them. Q. What's your favorite thing about what you do here? My favorite thing about what I do here at Force is that you truly feel a part of a winning team. It’s great to come in each...

Read More
Mauri Simmons Force Marketing

27 Jan Get to Know Force: Mauri Simmons

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist Mauri Simmons! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a PPC Specialist here at Force. My role specifically deals with the FCA (Fiat, Chrysler, Dodge, Jeep and RAM) accounts, handling all the daily optimizations for the accounts that run through our partnership with FCA Digital. Q. What's your favorite thing about what you do here? My favorite thing about what I do here at Force is that each...

Read More
google-mobile-tablt-search-ss-1920

20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

Read More
PPC Ad Copy Force Marketing

04 May New Force Study: What Works Best for Your PPC Ad Copy?

The ad copy you write for your paid search ads matters. It’s what people who search for your keyword terms see first, and in many cases, it’s what convinces them to click on your ad. But how much does it matter? And even more specifically, how much do the first few words of each ad matter? The Force Marketing digital team conducted a study to find out. We analyzed all of our PPC ad copy results over a period of about six months, looking specifically at the first few words in each ad. We then broke the ads up into 13 different...

Read More
Kate Andra Force Marketing Digital Marketing

29 Apr Are You Holding Your Digital Vendors Accountable?

This post originally appeared on LinkedIn. Let me ask a question. As a car dealer, do you fully understand why spending money on digital marketing is important? Last week, I read something that Brian Pasch posted on LinkedIn that made me think that some dealers still do not. He explained that a new co-op policy requires Ford dealers to use 50 percent of their digital media funds for paid search, thanks to consistently low impression share. Brian’s point is that dealers should want to spend money on paid search, and that the fact that they don’t see the value in it indicates a...

Read More
Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.