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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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Morgan Beavers Force Marketing

23 Jun Get to Know Force: Morgan Beavers

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a PPC Specialist. I build paid search campaigns and manage them daily, making optimizations as needed to help meet the client's goals and provide a positive ROI. Q. What's your favorite thing about what you do here? There is never a dull moment, in the digital world or at Force. Digital trends are constantly changing, which keeps things new and exciting, and...

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Milton Dean Force Marketing

14 Apr Get to Know Force: Milton Dean

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist Milton Dean! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? As a PPC specialist, I spend every day maximizing our clients' paid search campaigns through daily optimizations to help create a positive ROI for them. Q. What's your favorite thing about what you do here? My favorite thing about what I do here at Force is that you truly feel a part of a winning team. It’s great to come in each...

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Mauri Simmons Force Marketing

27 Jan Get to Know Force: Mauri Simmons

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist Mauri Simmons! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a PPC Specialist here at Force. My role specifically deals with the FCA (Fiat, Chrysler, Dodge, Jeep and RAM) accounts, handling all the daily optimizations for the accounts that run through our partnership with FCA Digital. Q. What's your favorite thing about what you do here? My favorite thing about what I do here at Force is that each...

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google-mobile-tablt-search-ss-1920

20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

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PPC Ad Copy Force Marketing

04 May New Force Study: What Works Best for Your PPC Ad Copy?

The ad copy you write for your paid search ads matters. It’s what people who search for your keyword terms see first, and in many cases, it’s what convinces them to click on your ad. But how much does it matter? And even more specifically, how much do the first few words of each ad matter? The Force Marketing digital team conducted a study to find out. We analyzed all of our PPC ad copy results over a period of about six months, looking specifically at the first few words in each ad. We then broke the ads up into 13 different...

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Kate Andra Force Marketing Digital Marketing

29 Apr Are You Holding Your Digital Vendors Accountable?

This post originally appeared on LinkedIn. Let me ask a question. As a car dealer, do you fully understand why spending money on digital marketing is important? Last week, I read something that Brian Pasch posted on LinkedIn that made me think that some dealers still do not. He explained that a new co-op policy requires Ford dealers to use 50 percent of their digital media funds for paid search, thanks to consistently low impression share. Brian’s point is that dealers should want to spend money on paid search, and that the fact that they don’t see the value in it indicates a...

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google

23 Feb Google Removes Right-Hand-Side Ads from SERPs

When you look at a Google SERP this week, you might notice something a little different. That’s because starting at the end of last week, Google no longer showcases AdWords ads on the right side of its search result pages. On top of that, the number of ads at the top of the page may increase from three to four, depending on the search, according to Google. The right side of the page won’t always be empty-- Google says that Product Listing Ads and Knowledge Graph boxes will occupy it on certain queries. The change bridges the gap between the search...

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bing

23 Nov Force Marketing Announces Exclusive Bing Ads Elite SMB Partnership

ATLANTA, GEORGIA— Top automotive multi-channel marketing company Force Marketing is proud to announce its expanded partnership with search engine network Bing through the exclusive Bing Ads Elite SMB Partnership program. Through this partnership, the Force Marketing digital team will be able to offer advanced strategies, beta programs and innovations to its dealer clients, and will have access to a dedicated Bing Ads support team. Only a select number of companies are eligible for inclusion in this program, and Force Marketing is one of only a small number of automotive companies to be included. The new Bing Ads Elite SMB Partner Program was...

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growthdigital

06 Oct Business Insider Predicts Big Growth in Digital Ad Spend

Digital ad spending is growing-- but by how much? The predictions are in. Business Insider recently put out a BI Intelligence report that forecasts the growth in ad revenue from a wide variety of media, including digital media like search, display and video. The results? Digital ad spend is set to grow a pace tremendously faster than its more traditional competitors (some of which are even predicted to decrease in spend over the next five years). See the chart below, from BusinessInsider.com: In large part, mobile is driving these significant increases in spend for marketers and dealers alike. As more and more...

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