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Keidra Floyd Force Marketing

12 May Get to Know Force: Keidra Floyd

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Keidra Floyd! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a SEO Specialist and I help to improve the position of the clients’ website in the organic search results. This includes conducting keyword research, performing site audits, and optimizing the site overall. Q. What's your favorite thing about what you do here? There’s so much to learn. Everyone here comes from a different background and has something they could teach you...

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Alex Marco Force Marketing

03 Mar Get to Know Force: Alex Marco

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Alex Marco! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I work as an SEO (Search Engine Optimization) Specialist. I am responsible for helping to drive and increase organic user traffic to a client’s website. I am also responsible for creating site content, monitoring organic search metrics, and maintaining overall website health. Q. What's your favorite thing about what you do here? I feel like not a day goes by that I...

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Andrew McCarron Force Marketing

10 Feb Get to Know Force: Andrew McCarron

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Andrew McCarron! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a SEO Specialist here at Force. My ultimate goal is to increase organic traffic from search engines to our clients' websites. My role here involves in-depth keyword research, performing site audits, tracking metrics and analytics, optimizing websites, creating landing pages, and more. Q. What's your favorite thing about what you do here? My favorite thing about working at Force is...

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Khalila Fooks Force Marketing

23 Dec Get to Know Force: Khalila Fooks

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Khalila Fooks! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a SEO Specialist. In lamest terms, I focus on ensuring that our clients' websites and the pages we create are positioned to compete against similar pages or websites on major search engines, as well as get traffic in general. This is involves keyword research, analytics, SEO best practices, some code and web design. And uh, not being biased or...

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Linh Nguyen Force Marketing

09 Sep Get to Know Force: Linh Nguyen

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Linh Nguyen! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a SEO Specialist here at Force. I optimize and maintain our clients’ websites to improve their search engine rankings. The role involves many technical aspects, which I won’t bore you with – keyword research, content creation, site audits and more. The overall goal is to drive organic traffic to the websites. Q. What's your favorite thing about what you do...

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growthdigital

06 Oct Business Insider Predicts Big Growth in Digital Ad Spend

Digital ad spending is growing-- but by how much? The predictions are in. Business Insider recently put out a BI Intelligence report that forecasts the growth in ad revenue from a wide variety of media, including digital media like search, display and video. The results? Digital ad spend is set to grow a pace tremendously faster than its more traditional competitors (some of which are even predicted to decrease in spend over the next five years). See the chart below, from BusinessInsider.com: In large part, mobile is driving these significant increases in spend for marketers and dealers alike. As more and more...

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Blog-Img_Aug-17

17 Aug Google Says Mobile-Only Sites Are a Go for SEO

The search engine giant further emphasizes the importance of mobile-friendliness. Having a mobile-friendly website is important for SEO– in fact, Google has reported before that not being optimized for mobile can hurt a site’s organic rankings on mobile devices. Some have questioned, though, if the inverse is true– if a dealership or other business only has a mobile-first site, eschewing a desktop-first site entirely, will that hurt their organic rankings on desktop? Google’s John Mueller recently weighed in on this question during a Webmaster Office Hours Hangout session, and provided the answer: no, only having a mobile site won’t hurt your rankings, as...

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13-Jul

13 Jul Google Maps Gets a Cross-Device Upgrade

Google announced via Google+ today that users can now send locations directly from Google Maps on their desktop to their iPhone or Android device. All they have to do is be signed in on both devices, and when they look up a map location, a “Send to Device” option will appear. The map location will be sent to the mobile device as a push notification. What does this mean for businesses in general, and dealers specifically? It means that it’s a great time to make sure your business listings on sites like Google Maps are correct, and that users can find...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.