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Mobile-First Indexing SEO Force Marketing

24 Sep How Google’s Mobile-First Indexing Impacts Your SEO Efforts

Earlier this year, Google announced that it would be migrating websites to mobile-first indexing, wherein the search engine ranks each site based on its mobile version first, then its desktop version. This is indicative of the high priority Google places on the mobile experience, and in turn, provides insight into how dealers should approach their SEO efforts. As this gradual migration toward mobile-first indexing has continued, some dealers have begun getting alerts like the one pictured below: If you or your marketing team see an alert like this, it simply means that your site has officially been migrated to the new...

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Elijah Black Force Marketing

17 Aug Get to Know Force: Elijah Black

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist/Producer Elijah Black! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm in a hybrid role as an SEO Strategist/Producer, so I'm involved with creating new pages and helping dealer websites rank higher on Google and other search engines. Q. What's your favorite thing about what you do here? Working with a great team and always learning something new. Q. Tell us a little bit about yourself outside of work. I love watching new movies,...

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Kimberly Butler Force Marketing

10 Aug Get to Know Force: Kimberly Butler

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Kimberly Butler! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Search Engine Optimization Strategist. I am on the the BHA team. I help perform optimizations along with creation and editing of content. I also perform audits and assist with ad-hoc assignments. Q. What's your favorite thing about what you do here? I love learning about the technical side of SEO, seeing how larger sites incorporate content into their...

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Google My Business Force Marketing

24 Jul A New Strategy for Dealers: Posting via Google My Business

by Patrice Pavone-Franco, Manager of Paid Search Today, it's more critical than ever that dealers are well-represented on a search engine results page. In service of that, something that's becoming more and more popular this past year is the addition of Posts via Google My Business (GMB). You may have noticed this feature in action when you’ve used Google to search for a local business, like a dealership. The feature allows the business to display more detailed information about an offer, event, or service with a strong call-to-action (CTA). The post is displayed in the business’ Knowledge Panel. Google My Business is a great boost to...

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Tamiya Gathings Force Marketing

20 Jul Get to Know Force: Tamiya Gathings

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Content Strategist Tamiya Gathings! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role at Force is an SEO Content Strategist. My position entails quite a bit, but I will say I work with AEs regarding content for various dealers and performing regular health checks for their websites. Q. What's your favorite thing about what you do here? I think that would be interacting with other team members and learning a little...

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Antoine Burch Force Marketing

22 Jun Get to Know Force: Antoine Burch

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Producer Antoine Burch! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Producer - Creating & optimizing blogs, landing pages, and marketing pages for search. Q. What's your favorite thing about what you do here? Collaborating with the team to learn new and creative ways to help our clients sell vehicles! Q. Tell us a little bit about yourself outside of work. A "Regular Family Guy" - spending time with my family. LIGHTNING ROUND Q. What's your...

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Shannon Cordon Force Marketing

04 May Get to Know Force: Shannon Cordon

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Shannon Cordon! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a SEO Strategist, so I work to make sure that our clients' websites and content are optimized for search engine traffic. Q. What's your favorite thing about what you do here? I love working together with my team and learning about new SEO strategies and tools. Q. Tell us a little bit about yourself outside of work. I absolutely love hiking & backpacking,...

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Justin Wallace Force Marketing

09 Mar Get to Know Force: Justin Wallace

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Producer Justin Wallace! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm an SEO Producer - I produce content web pages for our clients to improve their search engine optimization. Q. What's your favorite thing about what you do here? I actually love the code so...

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Tyler Purvines Force Marketing

09 Feb Get to Know Force: Tyler Purvines

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Web Producer Tyler Purvines! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role is SEO Web Producer at Force, and I'm in charge of creating SEO content pages. I collect images, specs, and the review provided by my SEO Strategist and turn it into a nice, SEO optimized, content page for the client to help boost their organic traffic. Q. What's your favorite thing about what you do here? Learning each...

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Rokiyah Smith Force Marketing

03 Nov Get to Know Force: Rokiyah Smith

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Rokiyah Smith! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist - I work on the digital team where I handle the front-end and back-end of dealer websites to make sure we're creating innovative content that sets them apart from the competition and keeps them connected to people. Q. What's your favorite thing about what you do here? I'm able to put my own unique touch on each account to make...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.