Quick Contact
 

team force Tag

Jeff Brown and Allison Centore Force Marketing

14 Feb Force Marketing Makes a Major Impact with Two Experienced Additions to Executive Leadership Team

ATLANTA, GEORGIA— Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce the addition of two seasoned executives to its leadership team. Allison Centore has taken on the role of Vice President of Client Success, and Jeff Brown has stepped into the role of Executive Vice President, Strategic Partnerships. Centore comes to Force Marketing from Lithia Motors, Inc., the No. 4 dealership group in the U.S., where she served as Senior Marketing Manager since November 2017. Prior to that, she spent nearly four years as Director of Marketing at Sheehy Auto Stores, the No. 29...

Read More
Force Marketing Booth at NADA 2019

29 Jan My NADA Experience on the Other Side

By Allison Centore Allison Centore is Force Marketing's Vice President of Client Success. Prior to Force, she served as Senior Marketing Manager at Lithia Motors, Inc., and before that, worked as the Director of Marketing for Sheehy Auto Stores. --- As I relaxed in the airport lounge before my flight back east, I reflected on the last few days at NADA. Although I have been to many conferences during my tenure in the automotive industry, this year felt completely different. My experience was a 180-degree paradigm shift from previous years: I was now on the other side of the business. In prior years, as a dealer at NADA (or...

Read More
Force Marketing at NADA 2019

22 Jan What to Expect from Force Marketing and Helix Technologies at NADA 2019

The Force Marketing team is excited to be attending this year’s NADA Show in San Francisco this upcoming weekend! We hope you’ll be there, too. Here are just a few things you can expect when you stop by our Booth #3417S in the Expo Hall. Schedule your demo now. Meet our expert team. Many of our top leaders will be in attendance and available to meet with you one-on-one at the booth. When you visit Booth #3417S, you can meet with team members like: John Fitzpatrick, President & CEO Eric Mercado, Chief Sales Officer Cody Tomczyk, Vice President Jonathan Thompson, Vice President Kate Andra, Vice President - OEM Allison...

Read More
Lee Ibrahim Force Marketing

30 Nov Get to Know Force: Lee Ibrahim

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Python Developer for Helix Technologies Lee Ibrahim! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Python Developer. I basically develop and maintain the entire digital overview code base. Any tracking of data coming from Analytics, AdWords, Bing, or Facebook goes through my code. Q. What's your favorite thing about what you do here? I get to write code all day. My job lets me spend all day figuring out puzzles and how to best...

Read More
Ari Meier Force Marketing

16 Nov Get to Know Force: Ari Meier

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Ari Meier! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist, my main role is helping dealer sites rank higher on Google and other search engines, I also create new pages. Q. What's your favorite thing about what you do here? I love how the creative, analysis and technical come together in a perfect blend. Q. Tell us a little bit about yourself outside of work. I'm a husband, father, artist, author and...

Read More
Tomika Jackson Force Marketing

12 Oct Get to Know Force: Tomika Jackson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Agile Project Manager for Helix Tomika Jackson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My formal title is Agile Project Manager for Helix, however, I wear many hats including Product Owner and Scrum Master. My role entails gathering requirements for new product creation, updates and feature enhancements requests for Helix. I manage the requests as projects from beginning through delivery. I also manage relationships with some of our vendors, the backlog...

Read More
Haley Cooper Force Marketing

05 Oct Get to Know Force: Haley Cooper

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Manager Haley Cooper! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Marketing Manager. Q. What's your favorite thing about what you do here? Working with clients, and impressing them with our great work. Q. Tell us a little bit about yourself outside of work. I love all live music, festivals, farmer's markets and beer. LIGHTNING ROUND Q. What's your dream travel destination, or favorite place you've ever traveled? Dream travel destination, too many to have just one. Colombia...

Read More
Bailey Willett Force Marketing

28 Sep Get to Know Force: Bailey Willett

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Data Analyst Bailey Willett! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Data Analyst here. I work with the Enterprise team to gather and analyze data. From this, we make recommendations to help better achieve our client's goals. Q. What's your favorite thing about what you do here? I love the environment that Force has created for its employees. It makes it really enjoyable to know that you are coming to...

Read More
Google Ads Champions Week Force Marketing

21 Sep Team Force Takes Part in Google Ads Champions Week

This week, our SEM team was excited to participate in Google Ads Champions Week, an interactive and educational experience hosted remotely by Google. Through the week-long course, the Google team focused on empowering partners like us with the foundational knowledge of their products to help us further develop as experts in the industry. The sessions that made up the course focused on the fundamentals of Audience, Automation, and Attribution, and were hosted by Google’s own product experts. At the end of the week, these experts held a live Q&A to review each session. Our SEM team was able to...

Read More
Nubia Moody Force Marketing

21 Sep Get to Know Force: Nubia Moody

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Senior Salesforce Developer Nubia Moody! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Senior Salesforce Developer; I am responsible for any software and integration development within Salesforce. Q. What's your favorite thing about what you do here? I truly enjoy the ambitious goals of the company. I enjoy being able to tackle large business projects and also working with a passionate team that gets the job done. Q. Tell us a little bit about yourself...

Read More
Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.