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USAuto

11 Apr Facebook Publishes Case Study on Force Marketing’s Digital Campaigns

Our Facebook campaigns truly work-- and even Facebook knows it! They recently created an official case study focusing on digital campaigns we created for our longtime client US Auto Sales and published it on their popular Facebook for Business website. A few highlights of the case study: US Auto Sales, a used car dealership based in the Southeast, created unique and hilarious video ads to run on Facebook with the goal of boosting site traffic and sales. The campaign saw the following results: 20% increase in year-over-year sales 78% increase in people reached 2x increase in website clicks Check out one of the video ads below: For a more in-depth look...

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Force Marketing Online Video

09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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fuelpic

03 Feb Force Marketing Launches Fuel, Its Rebranded and Revamped Online Video Channel

Fuel, the video channel from leading automotive marketing company Force Marketing, will feature marketing tips for dealers, tech-enabled strategies, consumer insights and more. ATLANTA, GEORGIA— Force Marketing announced today the launch of its rebranded and redesigned online video channel, now called Fuel. The channel features weekly videos that highlight tips and trends within the automotive industry, innovative strategies for dealers, data-driven consumer insights and more. Formerly, the multi-channel automotive marketing company’s video channel was called ForceFeedTV. The rebranding of the channel as Fuel is a part of the company’s continued evolution and growth within the automotive space. “We’re very happy with what...

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mobile

06 Apr New Study Finds Mobile Video Ads Lead to Higher Engagement

Mobile video ads see 5x more engagement on average. Want more engagement with your mobile ads? Try adding video, according to a recent study by Millennial Media. The study found that on average, mobile video ads saw five times the engagement that standard banner ads did across all verticals. In some verticals, like technology and business services, video ads garnered more than eight times the engagement. So what about automotive? Within the automotive industry specifically, Millennial Media found that video ads drove 296% higher engagement than standard banner ads. While that may not be on par with certain other verticals, it’s still a sizable...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.