01 Aug The Importance of Automotive Digital Marketing
According to a recent study, businesses increased their digital marketing budget by more than 15% for 2013. Digital marketing is quickly becoming one of the most vital advertising campaigns for companies, especially those in the automotive industry!More and more dealerships are adding an automotive digital marketing campaign to their customer outreach including Pay-Per-Click advertising, social media management, search engine optimization and more. If you’re still trying to determine if an automotive digital marketing strategy is right for your dealership, here are some things to keep in mind.
- Automotive digital marketing interacts directly with your customers – With an active social media presence, your dealership can interact with your customers directly with Facebook comments, tweets and more. When a customer leaves a review on your Facebook page, you can immediately thank them for the comment or resolve an issue in real time.
- Automotive digital marketing can be designed for your needs – If you’re looking to promote an upcoming special, your automotive digital marketing campaign can help target your audience immediately. With Pay-Per-Click advertising you can reach customers searching for Memorial Day car specials with targeted ads. These ads will appear when a user searches for Memorial Day car specials in your area and directly link them to your online inventory.
- Automotive digital marketing is easily tracked – Each week the Force Marketing team provides a comprehensive analysis and report of the automotive digital marketing efforts through Pay-Per-Click advertising. This will demonstrate how customers in your area are searching for cars and specifically what they’re clicking on! Each dollar you spend on advertising is clearly shown in this weekly report as well.