01 Mar Using an Automotive Digital Marketing Agency vs. Hiring In-House Digital Expert
Many automotive dealerships reach a common crossroads when it comes to handling automotive digital marketing. The main question being, “Is it better to hire an automotive digital agency, or find an automotive digital marketing specialist to work onsite at the dealership?”There is a lot to consider before any auto dealership can come to a decision regarding automotive digital marketing. Don’t be afraid to shop around for an automotive digital marketing agency prior to making the commitment to hiring a full-time digital marketing expert to work inside your dealership. Here are some services a reputable automotive digital marketing agency, such as Force Marketing, will have available for car dealers:
- Search Engine Marketing (SEM) or Pay-Per-Click Advertising (PPC) Services: Make sure your dealership will be able to contact Certified Account Managers to answer your questions regarding automotive digital marketing.
- Search Engine Optimization (SEO): Check that the automotive digital marketing agency utilizes both on-site and off-site SEO practices
- Retargeting: Ask questions about how the automotive digital marketing agency will keep your dealership emerged throughout a user shopping experience even when not on your site.