Webinar On Demand

Value-Based Marketing: How to Make Your Marketing Matter

In this live webinar event, Force Marketing's Vice President of Strategy Kate Andra explained how value-based marketing improves both customer communication and customer loyalty, all while increasing sales for a dealer.

If you weren't able to attend, it's not too late! Request access to the recording and watch the webinar presentation at your convenience.

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Key takeaways:

What dealers and others in the automotive space can learn from global brands like Amazon and Walmart.

How marketing that provides meaningful value for a consumer can lead to an increase in sales, service opportunities, and profit.

How personalized campaigns like an Ownership Status Report can deliver higher value and create organic urgency for car-shoppers.

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Meet Your Presenter

Kate Andra
Vice President of Strategy

In her role as Vice President of Strategy, Andra works to develop the company’s overall multi-channel strategy in order to increase ROI and reduce spending waste for its clients. She also maintains a partnership with Google, Facebook, Bing and Yahoo in order to develop innovative new ideas and programs that will help Force clients achieve their goals.

She lives in the Atlanta area with her husband, two puppies, and new baby Avery.

Kate Andra Force Marketing

Original Date: Monday, November 20, 2017
Original Time: 12 PM/Noon ET


We enjoyed showcasing value-based marketing-- what it is, how it works, and how it can help you better communicate with your customers while driving more sales and service opportunities.

If you missed it, it's not too late to get these expert insights! You can request access to watch the webinar at your convenience.


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