In our recent webinar event, Jason Ezell, President of DataForce - a division of Force Marketing - showcased tips, tricks and best practices to help dealers get better conversion from their website.
If you weren't able to attend, it's not too late! You can watch the presentation online at your convenience.
Understand shopper behavior in order to more effectively analyze website structure.
Identify pitfalls and challenges within the path to lead submission and know how to correct them.
Measure the appropriate success metrics necessary to track the effectiveness of your conversion efforts.
Jason Ezell has more than 25 years of experience in the automotive industry, and a background of helping companies utilize data to make critical business decisions.
In 2009, Ezell co-founded Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry, where he served as President until it was acquired by IHS/Polk in 2014.
Before joining DataForce, he served as Vice President of Sales for DealerOn, Inc., where he applied his many years of dealer website experience to build, host, and consult on dealer website best practices.
We enjoyed helping webinar attendees better understand how simple changes to their website can have a huge impact on conversion. Fill out the form to your right to get access to watch the presentation anytime you'd like!
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