24 Jul A New Strategy for Dealers: Posting via Google My Business
by Patrice Pavone-Franco, Manager of Paid Search
Today, it’s more critical than ever that dealers are well-represented on a search engine results page. In service of that, something that’s becoming more and more popular this past year is the addition of Posts via Google My Business (GMB).
You may have noticed this feature in action when you’ve used Google to search for a local business, like a dealership. The feature allows the business to display more detailed information about an offer, event, or service with a strong call-to-action (CTA). The post is displayed in the business’ Knowledge Panel.
Google My Business is a great boost to a dealer’s SEO strategy as well as SEM. Keeping an up-to-date Google My Business helps ensure a strong presence on the Google search results page. A study by SearchEngineLand in November 2017 showed that Google My Business Posts can add a small, positive impact on search engine rankings. When a solid SEO presence, an eye-catching SEM ad that is above the fold, and an enticing Google My Business post are combined, your dealership is extremely likely to earn a click over your competitors! And if you’re already running Display and Facebook campaigns for your dealership, even better– Google Posts can complement those messages organically and provide another level of creative alignment.
If you haven’t claimed and verified your dealership’s Google My Business listing yet, that’s the first step. To get started, visit https://www.google.com/business, or contact the team at Force Marketing to find out how we can help.
Eager to get started posting via Google My Business? Here’s a step-by-step guide to show you how.
STEP 1: SIGN INTO YOUR GOOGLE MY BUSINESS ACCOUNT
Sign into your business account. On the left navigation sidebar menu, you will see “Posts.” Select this to get started.
STEP 2: WRITE YOUR POST
You will now be prompted on a new page to “write your post.” Click the box to create your first post.
STEP 3: UPLOAD AN IMAGE AND A DESCRIPTION
Upload an image that you would like associated with the post. You may need to play around with image size, as Google can crop the image for a best fit, but we’ve seen a square design of at least 500 x 500 pixels work without issue. Make sure to add in details about the offer, event, or service you’re advertising! Use bold headings, italics, or lists to help your post stand out and entice your searchers to engage.
STEP 4: ADD EVENT, OFFER, OR PRODUCT DETAILS AND BUTTONS
Toggle through the different categories at the top menu for the best fit and follow the prompts based on your selection.
Now you can add a button to your GMB post. This will be the call to action that you’d like the searcher to complete. Don’t forget to add in a URL to direct searchers to where they can complete the CTA. At Force Marketing, we also tag our URLS to make tracking additional behavior in Google Analytics simple. Select from the following options for your button:
STEP 5: SET YOUR START/END DATES
A post will remain visible in your Knowledge Panel for one week, unless you manually remove it prior to it expiring, or unless a post is based on an upcoming event. Once your post has expired, you’ll receive a notification letting you know just how much attention your post has received.
STEP 6: PREVIEW AND POST
You’re almost done! Once all the necessary information is added, check your work and preview your post. Once you’ve confirmed everything looks as expected, publish!
Looking for an in-depth review about how posting via Google My Business can help your dealership achieve greater digital marketing success? Contact our team today!
You might also be interested in: Key Updates From Google Marketing Live 2018