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Force Marketing Booth at NADA 2019

29 Jan My NADA Experience on the Other Side

By Allison Centore Allison Centore is Force Marketing's Vice President of Client Success. Prior to Force, she served as Senior Marketing Manager at Lithia Motors, Inc., and before that, worked as the Director of Marketing for Sheehy Auto Stores. --- As I relaxed in the airport lounge before my flight back east, I reflected on the last few days at NADA. Although I have been to many conferences during my tenure in the automotive industry, this year felt completely different. My experience was a 180-degree paradigm shift from previous years: I was now on the other side of the business. In prior years, as a dealer at NADA (or...

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Force Marketing at NADA 2019

22 Jan What to Expect from Force Marketing and Helix Technologies at NADA 2019

The Force Marketing team is excited to be attending this year’s NADA Show in San Francisco this upcoming weekend! We hope you’ll be there, too. Here are just a few things you can expect when you stop by our Booth #3417S in the Expo Hall. Schedule your demo now. Meet our expert team. Many of our top leaders will be in attendance and available to meet with you one-on-one at the booth. When you visit Booth #3417S, you can meet with team members like: John Fitzpatrick, President & CEO Eric Mercado, Chief Sales Officer Cody Tomczyk, Vice President Jonathan Thompson, Vice President Kate Andra, Vice President - OEM Allison...

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Lee Ibrahim Force Marketing

30 Nov Get to Know Force: Lee Ibrahim

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Python Developer for Helix Technologies Lee Ibrahim! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Python Developer. I basically develop and maintain the entire digital overview code base. Any tracking of data coming from Analytics, AdWords, Bing, or Facebook goes through my code. Q. What's your favorite thing about what you do here? I get to write code all day. My job lets me spend all day figuring out puzzles and how to best...

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Ari Meier Force Marketing

16 Nov Get to Know Force: Ari Meier

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Ari Meier! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist, my main role is helping dealer sites rank higher on Google and other search engines, I also create new pages. Q. What's your favorite thing about what you do here? I love how the creative, analysis and technical come together in a perfect blend. Q. Tell us a little bit about yourself outside of work. I'm a husband, father, artist, author and...

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Tomika Jackson Force Marketing

12 Oct Get to Know Force: Tomika Jackson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Agile Project Manager for Helix Tomika Jackson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My formal title is Agile Project Manager for Helix, however, I wear many hats including Product Owner and Scrum Master. My role entails gathering requirements for new product creation, updates and feature enhancements requests for Helix. I manage the requests as projects from beginning through delivery. I also manage relationships with some of our vendors, the backlog...

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