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SEO for Car Dealers Force Marketing

16 Jul 5 Reasons Why SEO is Important for Your Dealership

Written by Ari Meier Ari Meier is an SEO Strategist on Force Marketing's digital marketing team, and works with our dealer partners across the country to optimize their websites and drive site traffic. He also runs the website Insight22, where a version of this article was originally published. --- Search engine optimization is a widely adopted digital marketing methodology used to increase your dealership's website search performance in Google, Bing, Yahoo, and other search engines, and build brand awareness. Your website won’t help generate revenue if it has no visibility, so SEO is an important early step to set up your site for...

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Force Marketing Blog Digital Marketing

08 Jul An Industry Shift: How the Car Shopping Experience Keeps Evolving

Written by Martin Federico Due to significant advances in technology and media in the past decade, the way we shop for cars today has changed drastically. With so much information available at our fingertips, the internet allows shoppers to research every aspect of their future car, from mileage, price and even 360° interior views. In fact, according to Adtaxi, 86% of car-shoppers conduct online research before stepping foot into any dealership, meaning the focus for automotive marketers has to be placed online now more than ever. Below are three key changes in the automobile customer journey that dealers and their marketing...

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Force Marketing Booth at NADA 2019

29 Jan My NADA Experience on the Other Side

By Allison Centore Allison Centore is Force Marketing's Vice President of Client Success. Prior to Force, she served as Senior Marketing Manager at Lithia Motors, Inc., and before that, worked as the Director of Marketing for Sheehy Auto Stores. --- As I relaxed in the airport lounge before my flight back east, I reflected on the last few days at NADA. Although I have been to many conferences during my tenure in the automotive industry, this year felt completely different. My experience was a 180-degree paradigm shift from previous years: I was now on the other side of the business. In prior years, as a dealer at NADA (or...

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Force Marketing at NADA 2019

22 Jan What to Expect from Force Marketing and Helix Technologies at NADA 2019

The Force Marketing team is excited to be attending this year’s NADA Show in San Francisco this upcoming weekend! We hope you’ll be there, too. Here are just a few things you can expect when you stop by our Booth #3417S in the Expo Hall. Schedule your demo now. Meet our expert team. Many of our top leaders will be in attendance and available to meet with you one-on-one at the booth. When you visit Booth #3417S, you can meet with team members like: John Fitzpatrick, President & CEO Eric Mercado, Chief Sales Officer Cody Tomczyk, Vice President Jonathan Thompson, Vice President Kate Andra, Vice President - OEM Allison...

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Lee Ibrahim Force Marketing

30 Nov Get to Know Force: Lee Ibrahim

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Python Developer for Helix Technologies Lee Ibrahim! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Python Developer. I basically develop and maintain the entire digital overview code base. Any tracking of data coming from Analytics, AdWords, Bing, or Facebook goes through my code. Q. What's your favorite thing about what you do here? I get to write code all day. My job lets me spend all day figuring out puzzles and how to best...

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