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06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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Elijah Thao Force Marketing

29 Sep Get to Know Force: Elijah Thao

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Digital Marketing Elijah Thao! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Director of Digital Marketing. I oversee the processes and resources of my team to ensure they can execute their roles successfully in smooth alignment with other departments. (I'm the ninja master and am responsible for training my students in the secret tactics of stealth infiltration and assas...

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Matt Lamoureux Force Marketing

22 Sep Get to Know Force: Matt Lamoureux

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with National Director of Business Development Matt Lamoureux! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My job title is National Director of Business Development. In this role, I am responsible for both hunting for and building new business relationships with marketing decision-makers and their support staff working at car dealerships. Currently, I am laser-focused on delivering experience-based marketing technology and an audience-first strategy to forward-thinking Mercedes-Benz dealerships across the country. Q. What's...

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Chris Fitch Force Marketing

15 Sep Get to Know Force: Chris Fitch

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Interactive Marketing Chris Fitch! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? "Well look. I already told you: I deal with the customers so the engineers don't have to. I have people skills; I am good at dealing with people. Can't you understand that? What the hell is wrong with you people?" Q. What's your favorite thing about what you do here? I've always loved marketing and have been at it for...

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