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17 Dec Women in Automotive Conference Recap

Two of our associates attended the 5th Annual Women in Automotive Conference this past weekend in Palm Springs, CA. This conference was centered around elevating women leaders in the automotive industry. The event kicked off with an inspiring session from Lissette Gole, Head of Automotive Retail for Google. As women, we often aren’t comfortable speaking up and sharing our accomplishments. We tend not to like to brag. As Lissette stated, “Self promotion is not bragging if it is based on facts.” Her advice is to think of self promotion as an accomplishment of your...

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16 Dec The 2020 SEO Mindset

The 2020 SEO Mindset Looking back at 2019, we’ve seen a fair share of algorithm updates, including BERT, Maverick, and several other verified and unconfirmed Google updates. With every little tweak made, it seems the SEO community is always quick to jump on the subject. Due to this, we wind up with countless sources of information, giving perspectives on what new thing needs to happen to counter these algorithm updates to keep websites in Google’s good graces. Walking into 2020, we don’t know what kind of updates await us, but if you haven’t noticed the trend behind Google’s updates, and not...

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26 Nov What you missed at Automotive Analytics & Attribution Summit (AAAS)

We are back from Palm Beach where we attended the Automotive Analytics & Attribution Summit; a great event hosted by Brian Pasch. We had the opportunity to sponsor one of the happy hours, two of our leaders were chosen to speak on different panels, and as an added bonus, we had a prime booth location. It was definitely an action and information-packed event filled with Automotive Leaders and Influencers, alike.   In case you weren’t there, Jeff Brown, our CRO, was one of the 5 panelists on the opening General Session discussing what marketing attribution looked like in 2019.  Jeff talked about...

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Judi Webster Force Marketing

04 Nov Get to Know Force: Judi Webster

Every week, we will be featuring a team member.  We recently sat down with Judi Webster, Director of Strategy and Data and here is what we learned about her…. Meet Judi Webster, our Director of Strategy who has been with Force for over 6 years. In this spotlight, Judi talks about Google's RLSA tool, Remarketing List for Search Ads.   EMPLOYEE SPOTLIGHT Q. Tell us a little bit about yourself outside of work. I have 3 kids under 3 as well as a dog.  So you could say I keep quite busy chasing my kids around.  I love to blog. In my spare...

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SEO for Car Dealers Force Marketing

16 Jul 5 Reasons Why SEO is Important for Your Dealership

Written by Ari Meier Ari Meier is an SEO Strategist on Force Marketing's digital marketing team, and works with our dealer partners across the country to optimize their websites and drive site traffic. He also runs the website Insight22, where a version of this article was originally published. --- Search engine optimization is a widely adopted digital marketing methodology used to increase your dealership's website search performance in Google, Bing, Yahoo, and other search engines, and build brand awareness. Your website won’t help generate revenue if it has no visibility, so SEO is an important early step to set up your site for...

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