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14 Jun Mobile Media Consumption Expected to Rise 28% This Year

Posted at 16:08h in Blog
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Around the world, people are consuming less and less media overall-- except when it comes to mobile. According to Zenith Optimedia’s recent Media Consumption Forecast, mobile media consumption is set to increase by about 28 percent over the course of this year, while all non-mobile media consumption (which includes traditional and desktop Internet) will drop 3.4 percent. That’s right-- they’re watching a little less TV, and logging onto the Internet at their desktop computer a bit less frequently, but they simply can’t put down their mobile phones and tablets. This should come as no surprise-- mobile has been the next big things...

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Michelle Rosenbaum Force Marketing

10 Jun Get To Know Force: Michelle Rosenbaum

Posted at 09:00h in Blog
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Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Senior Production Coordinator Michelle Rosenbaum! Employee Spotlight Q. What's your role at Force, and what does it entail? I'm a Senior Production Coordinator. I am responsible for all aspects of print and vendor management, contract, and job assessments in Salesforce.com CRM system and job and purchase order creation in our workflow management system. This entails, but is not limited to, reading invoices, assessing jobs, assigning the job to the printer, price quoting and understanding margins, insurance management,...

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20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

Posted at 15:44h in Blog
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The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

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PPC Ad Copy Force Marketing

04 May New Force Study: What Works Best for Your PPC Ad Copy?

Posted at 13:38h in Blog
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The ad copy you write for your paid search ads matters. It’s what people who search for your keyword terms see first, and in many cases, it’s what convinces them to click on your ad. But how much does it matter? And even more specifically, how much do the first few words of each ad matter? The Force Marketing digital team conducted a study to find out. We analyzed all of our PPC ad copy results over a period of about six months, looking specifically at the first few words in each ad. We then broke the ads up into 13 different...

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