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03 Jun New USPS Postage Price Increase & How It Impacts Dealers

Posted at 19:17h in Blog
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The change in postage price went into effect on May 31, 2015. The Postal Service has done it again-- a number of postage price increases went into effect on Sunday, May 31. If you use direct mail to drive customers to your dealership, then this is important for you to know. While the price changes won’t affect most consumers, as the price of standard stamps hasn’t changed, it will have an impact on all businesses that use bulk mailing. As of now, the largest increase that might affect you is First-Class automated pre-sorted mail. If you choose to send a letter or...

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29 May Facebook Creates “Call Now” Button for News Feed Ads

Posted at 13:57h in Blog
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Now social media users can call your dealership with a simple click of a button Does your dealership utilize Facebook News Feed ads to connect with consumers? Those ads have just gotten a bit of an upgrade that might make them even more effective. In October, Facebook launched a “local awareness” initiative aimed at improving the value of its News Feed ads for companies in their local communities. The addition of the new “Call Now” mobile button is part of that initiative. When mobile users see your dealership’s ads in their News Feed, they also see a small “Call Now” button. Once pressed,...

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22 May The Top Takeaways from Digital Summit Atlanta

Posted at 20:05h in Blog
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The Force team attended to learn more about the digital strategies that can help dealers succeed. Digital Summit Atlanta took place last week, and several Force Marketing team members attended the conference.   Held at the Cobb Energy Performing Arts Centre, it brought together experts and thought leaders throughout the digital community to speak on hot topics and trends affecting businesses today. Speaking sessions included an opening keynote from Charlene Li, as well as executives from Coca-Cola, LinkedIn, CNN, Twitter and more. Here are a few takeaways the Force Marketing team brought back from the Summit: When in doubt, turn to science. A session called “Best...

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19 May Email Explained: The Best & Worst Words for Your Subject Line

Posted at 18:55h in Blog
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A recent study tells you which words to use-- and which to stay away from. Email is a valuable part of a multi-channel marketing strategy, and it can be incredibly effective-- if done well. A recent study by AlchemyWorx indicated the best and worst words that businesses can use in their email subject lines. Since the subject line is the first thing a consumer sees-- and typically the main thing that convinces them to open an email or send it straight to the trash-- it’s important that a subject line be compelling and enticing. So how does it break down? The five best-performing words to...

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12 May Google Launches New Auto-Specific Ad Format

Posted at 18:28h in Blog
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The new ads can benefit dealers and OEMs alike. Last week, Google AdWords held its second-annual livestreamed Inside AdWords event, which featured a number of new product announcements and updates. One of those? Brand-new automotive ad formats. According to presenter Jerry Dischler, Vice President of Product Management for AdWords, more than 50 percent of automotive searches take place on mobile devices. To that end, Google is introducing two new types of automotive mobile ads– one for OEMs and one for dealers. The OEM ad format, which is currently only available on mobile but will be rolling out to other types of devices going...

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