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22 May The Top Takeaways from Digital Summit Atlanta

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The Force team attended to learn more about the digital strategies that can help dealers succeed. Digital Summit Atlanta took place last week, and several Force Marketing team members attended the conference.   Held at the Cobb Energy Performing Arts Centre, it brought together experts and thought leaders throughout the digital community to speak on hot topics and trends affecting businesses today. Speaking sessions included an opening keynote from Charlene Li, as well as executives from Coca-Cola, LinkedIn, CNN, Twitter and more. Here are a few takeaways the Force Marketing team brought back from the Summit: When in doubt, turn to science. A session called “Best...

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19 May Email Explained: The Best & Worst Words for Your Subject Line

Posted at 18:55h in Blog
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A recent study tells you which words to use-- and which to stay away from. Email is a valuable part of a multi-channel marketing strategy, and it can be incredibly effective-- if done well. A recent study by AlchemyWorx indicated the best and worst words that businesses can use in their email subject lines. Since the subject line is the first thing a consumer sees-- and typically the main thing that convinces them to open an email or send it straight to the trash-- it’s important that a subject line be compelling and enticing. So how does it break down? The five best-performing words to...

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12 May Google Launches New Auto-Specific Ad Format

Posted at 18:28h in Blog
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The new ads can benefit dealers and OEMs alike. Last week, Google AdWords held its second-annual livestreamed Inside AdWords event, which featured a number of new product announcements and updates. One of those? Brand-new automotive ad formats. According to presenter Jerry Dischler, Vice President of Product Management for AdWords, more than 50 percent of automotive searches take place on mobile devices. To that end, Google is introducing two new types of automotive mobile ads– one for OEMs and one for dealers. The OEM ad format, which is currently only available on mobile but will be rolling out to other types of devices going...

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12 May Google Launches New Auto-Specific Ad Format

Posted at 14:02h in Blog
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The new ads can benefit dealers and OEMs alike. Last week, Google AdWords held its second-annual livestreamed Inside AdWords event, which featured a number of new product announcements and updates. One of those? Brand-new automotive ad formats. According to presenter Jerry Dischler, Vice President of Product Management for AdWords, more than 50 percent of automotive searches take place on mobile devices. To that end, Google is introducing two new types of automotive mobile ads-- one for OEMs and one for dealers. The OEM ad format, which is currently only available on mobile but will be rolling out to other types of devices going...

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30 Apr The Apple Watch Meets Automotive

Posted at 14:11h in Blog
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How the latest in wearable tech affects the automotive industry. First portable music players, then cell phones, and now timepieces– Apple has revolutionized them all. The Apple Watch is officially available, and with the popularity and buzz surrounding it, it’s time to ask– what are the implications for automotive enthusiasts? Two automakers have already launched apps for the Apple Watch. Both BMW and Porsche have come out with apps that work on the watch, which allow drivers to connect to their vehicles. The BMW app works on the BMW i3 and BMW i8 electrified vehicles, and allows drivers to connect with the vehicles...

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