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23 Apr Watch John Fitzpatrick Interviewed on Auto Marketing Now

Posted at 13:53h in Blog
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Host Brian Pasch interviews Fitzpatrick about topics affecting auto dealers. Did you see Force Marketing’s CEO and President John Fitzpatrick on Wednesday’s episode of Brian Pasch’s Auto Marketing Now? If not, then you missed an insightful discussion about topics affecting dealers today. In the video, Fitzpatrick and Pasch discuss online video marketing, the importance of streamlined, multi-channel marketing strategies, and Force Marketing’s unique marketing dashboard, among other topics. “We marry online and offline together in order to make sure that dealers have an integrated marketing mix,” said Fitzpatrick in the interview. “We make sure they have connected media across all channels, and report...

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20 Apr What Dealers Can Learn from Coca-Cola’s Revamped “Share-a-Coke” Campaign

Posted at 21:42h in Blog
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Hint: Personalization is key for marketers of all stripes. Ever found a bottle of Coca-Cola with your name on it? If you missed your chance during the company’s “Share-a-Coke” campaign last year, then you’re about to get one more shot. Coca-Cola recently announced that it will be bringing the campaign back this year, with 1,000 of the most popular first names (four times as many as last year) printed on Coca-Cola, Diet Coke and Coke Zero 20-oz. bottle labels. The original campaign was an obvious success– the brand reported a 19 percent year-over-year growth in 20-oz. packaging, a huge jump for an established...

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15 Apr Force Marketing’s Eric Mercado to Speak at Digital Dealer 18

Posted at 18:38h in Blog
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His session takes place at 1:30 p.m. on Wednesday, April 22 Will you be attending this year’s 18th Digital Dealer Conference & Exposition? The Force Marketing team will be there, and we hope to see you there! Eric Mercado, Vice President of Business Development at Force Marketing, will be speaking at the conference with a presentation about multi-channel marketing in a digital era. Attendees will be able to learn about how to use multi-channel marketing strategies to increase the ROI of their current marketing spends, why it’s important to limit the number of vendors they work with and more. Mercado’s speaker session runs...

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13 Apr Facebook to Introduce New Video Ad Types

Posted at 18:39h in Blog
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The social media giant places a high value on video– and so should you. Since online video advertising is growing so swiftly, it’s only natural that Facebook would continue innovating their video ad products and services. Facebook is set to present new video advertising plans at an event in New York later this month, including its new premium video ad product, called “Anthology.” Anthology is a system that Facebook is working on that will allow publishers (like Vine, Vox Media, The Onion and others) to create short videos that would be sponsored by advertisers. This is a new initiative from Facebook, the goal...

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06 Apr New Study Finds Mobile Video Ads Lead to Higher Engagement

Posted at 18:57h in Blog
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Mobile video ads see 5x more engagement on average. Want more engagement with your mobile ads? Try adding video, according to a recent study by Millennial Media. The study found that on average, mobile video ads saw five times the engagement that standard banner ads did across all verticals. In some verticals, like technology and business services, video ads garnered more than eight times the engagement. So what about automotive? Within the automotive industry specifically, Millennial Media found that video ads drove 296% higher engagement than standard banner ads. While that may not be on par with certain other verticals, it’s still a sizable...

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