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12 May Google Launches New Auto-Specific Ad Format

The new ads can benefit dealers and OEMs alike. Last week, Google AdWords held its second-annual livestreamed Inside AdWords event, which featured a number of new product announcements and updates. One of those? Brand-new automotive ad formats. According to presenter Jerry Dischler, Vice President of Product Management for AdWords, more than 50 percent of automotive searches take place on mobile devices. To that end, Google is introducing two new types of automotive mobile ads-- one for OEMs and one for dealers. The OEM ad format, which is currently only available on mobile but will be rolling out to other types of devices going...

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30 Apr The Apple Watch Meets Automotive

How the latest in wearable tech affects the automotive industry. First portable music players, then cell phones, and now timepieces– Apple has revolutionized them all. The Apple Watch is officially available, and with the popularity and buzz surrounding it, it’s time to ask– what are the implications for automotive enthusiasts? Two automakers have already launched apps for the Apple Watch. Both BMW and Porsche have come out with apps that work on the watch, which allow drivers to connect to their vehicles. The BMW app works on the BMW i3 and BMW i8 electrified vehicles, and allows drivers to connect with the vehicles...

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28 Apr What Dealers Need to Know About “Operation Ruse Control”

How the FTC’s campaign to crack down on deceptive auto advertising affects your dealership. Have you heard of “Operation Ruse Control” yet? It’s something you need to know about, as it’s a serious issue for dealers everywhere. The FTC is partnering with 32 law enforcement groups for a crackdown on dealers who run afoul of their regulations. Dealerships in Florida, Alabama, New Jersey, California and more were all recently hit with extensive penalties when they were caught utilizing advertising practices the FTC deemed deceptive, and that won’t be the end of it. Are you confident that your dealership is safe? The good news...

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24 Apr Force Marketing Ranks #65 on the 2015 Pacesetter Awards with Three-Year Sales Growth of 90.3%

ATLANTA, GEORGIA— Force Marketing, one of the nation’s leading providers of multi-channel automotive marketing services, is proud to announce that it was recently honored by the 2015 Pacesetter Awards, held by the Atlanta Business Chronicle. The Pacesetter Awards program, now in its 20th year, is held annually to recognize the top 100 fastest-growing private companies in the metro Atlanta area. Force Marketing held the #65 spot on the list for 2015. The Pacesetter committee ranked the companies on the list using a growth index formula to level the playing field among businesses of all sizes. The formula took into consideration both revenue...

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23 Apr Watch John Fitzpatrick Interviewed on Auto Marketing Now

Host Brian Pasch interviews Fitzpatrick about topics affecting auto dealers. Did you see Force Marketing’s CEO and President John Fitzpatrick on Wednesday’s episode of Brian Pasch’s Auto Marketing Now? If not, then you missed an insightful discussion about topics affecting dealers today. In the video, Fitzpatrick and Pasch discuss online video marketing, the importance of streamlined, multi-channel marketing strategies, and Force Marketing’s unique marketing dashboard, among other topics. “We marry online and offline together in order to make sure that dealers have an integrated marketing mix,” said Fitzpatrick in the interview. “We make sure they have connected media across all channels, and report...

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