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28 Apr What Dealers Need to Know About “Operation Ruse Control”

How the FTC’s campaign to crack down on deceptive auto advertising affects your dealership. Have you heard of “Operation Ruse Control” yet? It’s something you need to know about, as it’s a serious issue for dealers everywhere. The FTC is partnering with 32 law enforcement groups for a crackdown on dealers who run afoul of their regulations. Dealerships in Florida, Alabama, New Jersey, California and more were all recently hit with extensive penalties when they were caught utilizing advertising practices the FTC deemed deceptive, and that won’t be the end of it. Are you confident that your dealership is safe? The good news...

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24 Apr Force Marketing Ranks #65 on the 2015 Pacesetter Awards with Three-Year Sales Growth of 90.3%

ATLANTA, GEORGIA— Force Marketing, one of the nation’s leading providers of multi-channel automotive marketing services, is proud to announce that it was recently honored by the 2015 Pacesetter Awards, held by the Atlanta Business Chronicle. The Pacesetter Awards program, now in its 20th year, is held annually to recognize the top 100 fastest-growing private companies in the metro Atlanta area. Force Marketing held the #65 spot on the list for 2015. The Pacesetter committee ranked the companies on the list using a growth index formula to level the playing field among businesses of all sizes. The formula took into consideration both revenue...

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23 Apr Watch John Fitzpatrick Interviewed on Auto Marketing Now

Host Brian Pasch interviews Fitzpatrick about topics affecting auto dealers. Did you see Force Marketing’s CEO and President John Fitzpatrick on Wednesday’s episode of Brian Pasch’s Auto Marketing Now? If not, then you missed an insightful discussion about topics affecting dealers today. In the video, Fitzpatrick and Pasch discuss online video marketing, the importance of streamlined, multi-channel marketing strategies, and Force Marketing’s unique marketing dashboard, among other topics. “We marry online and offline together in order to make sure that dealers have an integrated marketing mix,” said Fitzpatrick in the interview. “We make sure they have connected media across all channels, and report...

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20 Apr What Dealers Can Learn from Coca-Cola’s Revamped “Share-a-Coke” Campaign

Hint: Personalization is key for marketers of all stripes. Ever found a bottle of Coca-Cola with your name on it? If you missed your chance during the company’s “Share-a-Coke” campaign last year, then you’re about to get one more shot. Coca-Cola recently announced that it will be bringing the campaign back this year, with 1,000 of the most popular first names (four times as many as last year) printed on Coca-Cola, Diet Coke and Coke Zero 20-oz. bottle labels. The original campaign was an obvious success– the brand reported a 19 percent year-over-year growth in 20-oz. packaging, a huge jump for an established...

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15 Apr Force Marketing’s Eric Mercado to Speak at Digital Dealer 18

His session takes place at 1:30 p.m. on Wednesday, April 22 Will you be attending this year’s 18th Digital Dealer Conference & Exposition? The Force Marketing team will be there, and we hope to see you there! Eric Mercado, Vice President of Business Development at Force Marketing, will be speaking at the conference with a presentation about multi-channel marketing in a digital era. Attendees will be able to learn about how to use multi-channel marketing strategies to increase the ROI of their current marketing spends, why it’s important to limit the number of vendors they work with and more. Mercado’s speaker session runs...

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