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Facebook Advertising for Dealers Force Marketing

15 Aug The Facts Behind Facebook’s Recent Data Changes

Posted at 20:29h in Blog, Press Release
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Marketers across all industries have been working to get to the bottom of Facebook’s recent changes regarding third party data usage, and in the process, many misleading statements have been making the rounds. That’s why we’re here to provide the facts. It’s true that Facebook no longer permits third-party data to be used in its Partner Categories feature, which was introduced in 2013 and was utilized by marketers to create custom audiences to target with their messages. It’s also true that thanks to our strategic partnership with Oracle as well as our Helix Audience Network, Force Marketing will still be...

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Kimberly Butler Force Marketing

10 Aug Get to Know Force: Kimberly Butler

Posted at 09:02h in Blog
1361 Likes

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Kimberly Butler! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Search Engine Optimization Strategist. I am on the the BHA team. I help perform optimizations along with creation and editing of content. I also perform audits and assist with ad-hoc assignments. Q. What's your favorite thing about what you do here? I love learning about the technical side of SEO, seeing how larger sites incorporate content into their...

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Tansky Sawmill Toyota Case Study Force Marketing

06 Aug Case Study: How We Helped Tansky Sawmill Toyota Improve Web Traffic, Sales, & Service ROs

Posted at 16:02h in Blog, Press Release
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The team at Force Marketing is always proud to share in our dealer partners' success. Today, we're highlighting Tansky Sawmill Toyota, a Toyota dealership located in Dublin, Ohio. Through our strategic digital marketing efforts from February to June of 2018, this dealer saw a 56% increase in overall website traffic, a 12% increase in sales, and a 24% increase in service ROs, and this case study showcases how a dealership that's already successful can still grow, even while spending less on advertising. Download the complete case study here. The Challenge Tansky Sawmill Toyota came to Force Marketing in November of 2017 with a...

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Sarah-Beth Snider

03 Aug Get to Know Force: Sarah Beth Snider

Posted at 13:18h in Blog
13 Likes

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Project Coordinator Sarah Beth Snider! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Project Coordinator on the Enterprise team. I help coordinate & execute various projects for our team. Q. What's your favorite thing about what you do here? I enjoy the team atmosphere; everyone is always willing to lend a helping hand. Q. Tell us a little bit about yourself outside of work. Outside of work you can find me hanging with my...

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Google My Business Force Marketing

24 Jul A New Strategy for Dealers: Posting via Google My Business

Posted at 19:24h in Blog
4 Likes

by Patrice Pavone-Franco, Manager of Paid Search Today, it's more critical than ever that dealers are well-represented on a search engine results page. In service of that, something that's becoming more and more popular this past year is the addition of Posts via Google My Business (GMB). You may have noticed this feature in action when you’ve used Google to search for a local business, like a dealership. The feature allows the business to display more detailed information about an offer, event, or service with a strong call-to-action (CTA). The post is displayed in the business’ Knowledge Panel. Google My Business is a great boost to...

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