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09 Sep Force Marketing Announces Two Experienced Additions to Management Team

ATLANTA, September 9, 2019 (Newswire.com) - ​​​Force Marketing recently announced the addition of two seasoned automotive professionals to its management team, Erin Mueller and Wesley Miller. Erin Mueller has been hired as the Director of Marketing and Media and Wesley Miller as the Director of Client Success. Mueller joins Force Marketing with over five years in the automotive space. She spent the last four of five years with Cox Enterprises, where she was most recently a Senior Marketing Manager within Cox Automotive’s Inventory Solutions Group. “I am thrilled to be joining the team at Force,” said Mueller. “In my role, I will be working to scale...

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audie

04 Sep Force Marketing Selected by Audi of America as a Certified Digital Marketing Partner

ATLANTA, September 4, 2019 (Newswire.com) - ​Force Marketing recently announced they were selected as a new certified digital marketing partner for Audi of America. Force was one of only six marketing partners chosen to help develop processes and programs that will promote Tier 1>Tier 2>Tier 3 digital marketing alignment. As the industry leader in omni-channel marketing, Force enables Audi dealers to transform the way they sell and service cars, with the use of their proprietary customer engagement platform, Helix.   John Fitzpatrick, CEO of Force Marketing, commented on the announcement: “We are thrilled to be selected as a certified digital marketing partner for Audi...

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DRIVE

05 Aug Force Marketing Launches DRIVE, a New Dynamic Advertising Platform

ATLANTA, August 5, 2019 (Newswire.com) - Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier level to create an unprecedented outcome through dynamic video, evolving the dealer-to-shopper customer experience. “Our new product, DRIVE is a new innovative and sophisticated way that dealers will now be able to effectively target consumers using customizable video through DMS/CRM data, by actually pulling dealer inventory directly into creative,” said John Fitzpatrick, CEO and President of Force Marketing. “Our platform can be used for retargeting customers as...

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Jeff Brown and Allison Centore Force Marketing

14 Feb Force Marketing Makes a Major Impact with Two Experienced Additions to Executive Leadership Team

ATLANTA, GEORGIA— Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce the addition of two seasoned executives to its leadership team. Allison Centore has taken on the role of Vice President of Client Success, and Jeff Brown has stepped into the role of Executive Vice President, Strategic Partnerships. Centore comes to Force Marketing from Lithia Motors, Inc., the No. 4 dealership group in the U.S., where she served as Senior Marketing Manager since November 2017. Prior to that, she spent nearly four years as Director of Marketing at Sheehy Auto Stores, the No. 29...

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Force Marketing Oracle Elite Data Partner

04 Oct Force Marketing is Now an Oracle Elite Data Marketer

Automotive marketing is in a constant state of change. Dealers know that on top of superior service, selection, and price, they must provide the best customer experience, and that starts with the data that drives their marketing. That’s why we’re proud to announce that Force Marketing is now an Oracle Elite Data Marketer, one of just a few companies to earn the distinction within the automotive space. WHO IS ORACLE? Oracle is the world’s largest provider of customizable audience sets, with more than 300 million records in the U.S. Oracle Data Cloud grants access to best-in-class automotive audiences that enable dealers to...

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