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Jeff Brown and Allison Centore Force Marketing

14 Feb Force Marketing Makes a Major Impact with Two Experienced Additions to Executive Leadership Team

ATLANTA, GEORGIA— Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce the addition of two seasoned executives to its leadership team. Allison Centore has taken on the role of Vice President of Client Success, and Jeff Brown has stepped into the role of Executive Vice President, Strategic Partnerships. Centore comes to Force Marketing from Lithia Motors, Inc., the No. 4 dealership group in the U.S., where she served as Senior Marketing Manager since November 2017. Prior to that, she spent nearly four years as Director of Marketing at Sheehy Auto Stores, the No. 29...

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Force Marketing Oracle Elite Data Partner

04 Oct Force Marketing is Now an Oracle Elite Data Marketer

Automotive marketing is in a constant state of change. Dealers know that on top of superior service, selection, and price, they must provide the best customer experience, and that starts with the data that drives their marketing. That’s why we’re proud to announce that Force Marketing is now an Oracle Elite Data Marketer, one of just a few companies to earn the distinction within the automotive space. WHO IS ORACLE? Oracle is the world’s largest provider of customizable audience sets, with more than 300 million records in the U.S. Oracle Data Cloud grants access to best-in-class automotive audiences that enable dealers to...

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Facebook Advertising for Dealers Force Marketing

15 Aug The Facts Behind Facebook’s Recent Data Changes

Marketers across all industries have been working to get to the bottom of Facebook’s recent changes regarding third party data usage, and in the process, many misleading statements have been making the rounds. That’s why we’re here to provide the facts. It’s true that Facebook no longer permits third-party data to be used in its Partner Categories feature, which was introduced in 2013 and was utilized by marketers to create custom audiences to target with their messages. It’s also true that thanks to our strategic partnership with Oracle as well as our Helix Audience Network, Force Marketing will still be...

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Tansky Sawmill Toyota Case Study Force Marketing

06 Aug Case Study: How We Helped Tansky Sawmill Toyota Improve Web Traffic, Sales, & Service ROs

The team at Force Marketing is always proud to share in our dealer partners' success. Today, we're highlighting Tansky Sawmill Toyota, a Toyota dealership located in Dublin, Ohio. Through our strategic digital marketing efforts from February to June of 2018, this dealer saw a 56% increase in overall website traffic, a 12% increase in sales, and a 24% increase in service ROs, and this case study showcases how a dealership that's already successful can still grow, even while spending less on advertising. Download the complete case study here. The Challenge Tansky Sawmill Toyota came to Force Marketing in November of 2017 with a...

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Facebook Integration Force Marketing

29 Jan Force Marketing Showcases Enhancements to Existing Facebook Digital Advertising Platform at NADA 2017

ATLANTA, GEORGIA— Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce enhancements to its suite of Facebook digital marketing services and products within its Helix marketing platform at NADA 2017. The company has been able to offer Facebook integration with its patent-pending technology through Helix, its proprietary business intelligence platform, since October of 2016. Through this integration, dealers are able to better target current and prospective customers with highly-effective messaging. This puts Force Marketing in a unique position within the automotive space, as Helix is the only platform to show full attribution for Facebook...

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