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22 Nov Force Marketing Becomes KIA’s Newest Certified Digital Marketing Provider

Force Marketing, a technology-enabled omni-channel marketing company,  was recently selected by KIA Motors America to become their newest certified digital marketing partner to evolve the dealer to customer shopping experience through personalized digital marketing. Being the only marketing partner to be selected by KIA in over a year, Force will help KIA dealers reach their target in-market audience for new, used, and CPO vehicle sales as well as service appointments through personalizing the customer journey through online video, social advertising, paid search, display, and dynamic visual media.   “As a trusted partner to one of the fastest-growing automotive brands, we have a...

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Judi Webster Force Marketing

04 Nov Get to Know Force: Judi Webster

Every week, we will be featuring a team member.  We recently sat down with Judi Webster, Director of Strategy and Data and here is what we learned about her…. Meet Judi Webster, our Director of Strategy who has been with Force for over 6 years. In this spotlight, Judi talks about Google's RLSA tool, Remarketing List for Search Ads.   EMPLOYEE SPOTLIGHT Q. Tell us a little bit about yourself outside of work. I have 3 kids under 3 as well as a dog.  So you could say I keep quite busy chasing my kids around.  I love to blog. In my spare...

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09 Sep Force Marketing Announces Two Experienced Additions to Management Team

ATLANTA, September 9, 2019 (Newswire.com) - ​​​Force Marketing recently announced the addition of two seasoned automotive professionals to its management team, Erin Mueller and Wesley Miller. Erin Mueller has been hired as the Director of Marketing and Media and Wesley Miller as the Director of Client Success. Mueller joins Force Marketing with over five years in the automotive space. She spent the last four of five years with Cox Enterprises, where she was most recently a Senior Marketing Manager within Cox Automotive’s Inventory Solutions Group. “I am thrilled to be joining the team at Force,” said Mueller. “In my role, I will be working to scale...

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04 Sep Force Marketing Selected by Audi of America as a Certified Digital Marketing Partner

ATLANTA, September 4, 2019 (Newswire.com) - ​Force Marketing recently announced they were selected as a new certified digital marketing partner for Audi of America. Force was one of only six marketing partners chosen to help develop processes and programs that will promote Tier 1>Tier 2>Tier 3 digital marketing alignment. As the industry leader in omni-channel marketing, Force enables Audi dealers to transform the way they sell and service cars, with the use of their proprietary customer engagement platform, Helix.   John Fitzpatrick, CEO of Force Marketing, commented on the announcement: “We are thrilled to be selected as a certified digital marketing partner for Audi...

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05 Aug Force Marketing Launches DRIVE, a New Dynamic Advertising Platform

ATLANTA, August 5, 2019 (Newswire.com) - Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier level to create an unprecedented outcome through dynamic video, evolving the dealer-to-shopper customer experience. “Our new product, DRIVE is a new innovative and sophisticated way that dealers will now be able to effectively target consumers using customizable video through DMS/CRM data, by actually pulling dealer inventory directly into creative,” said John Fitzpatrick, CEO and President of Force Marketing. “Our platform can be used for retargeting customers as...

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Google Marketing Live Force Marketing

13 Jul Key Updates from Google Marketing Live 2018

The Google Marketing Live event kicked off early this week out in San Jose, California, and top leaders from #TeamForce were excited to be in attendance! As a Premier Google Partner, our team has the privilege of taking part in events like this, and our CEO and President, John Fitzpatrick, as well as Vice President, Cody Tomczyk, flew out to California for a week of insight and announcements from Google. Every year, the Google Marketing keynote offers marketers a first look at the fresh new innovations Google has to offer, and this year was no exception. During the keynote session, Google...

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07 Jan The Numbers Are In: U.S. Auto Sales Hit a Record High in 2015

All the experts predicted that 2015 would be a good year for the auto industry, and it turned out they were right– U.S. light-vehicle sales hit an all-time high of 17.47 million units sold during 2015. The year-over-year sales increase totaled 5.7 percent, and 2015 marked the sixth year in a row that U.S. auto sales rose. Prior to December, these sales numbers were on track to set the record, but an especially strong showing during the last year of the month made it happen. December sales increased an impressive 8.9 percent year-over-year. So why were sales so high in 2015? Research...

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07 Jan A Year in the Life of Force Marketing

2015 is coming to a close, and 2016 is almost upon us! That means it’s time to reflect on the year that’s ending, and that’s something we’re all doing here at Force Marketing. In the spirit of the New Year’s season, let’s take a look back at some of the highlights from a great year here at Force: December 22, 2014: Moved into brand new headquarters in Buckhead Okay– this technically happened in 2014, but in January, we were still adjusting to our new digs! The new officecomprises the entire 4th floor of the Piedmont Court building on Piedmont Rd., and was designed...

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07 Jan Your New Year’s Resolutions for Email Marketing

The end of one year and the beginning of the next one is upon us, and that provides you with a great opportunity to take a look at your marketing strategies and what’s working for you. As the new year approaches, examine your email marketing plan, and make a few resolutions for how you can do even better in 2016. Here are a few New Year’s Email Resolutions that we suggest: Make sure your emails look and function properly on mobile devices. A study by Yesmail recently found that clicks to emails from mobile devices increased 33 percent from 2013 to Q3...

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07 Jan Force Marketing to Host Live Webinar at CBT Automotive Network Studio

ATLANTA, GEORGIA— Force Marketing is proud to announce that it will be hosting a live webinar entitled “Forget Big Data– Use Your Own and Improve Your ROI” live from the CBT Automotive Network studio on Thursday, Dec. 10 at 12 p.m. EST. The webinar will feature Kate Andra, Force Marketing’s Director of Strategy, and Cody Tomczyk, Force Marketing’s Director of Digital Sales. They will also be joined by Katherine Lowe, Google Channel Sales Strategic Partner Manager. Attendees of the webinar will learn more about how dealers can identify and eliminate ad spend waste within their current digital marketing campaigns, how they can...

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