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Author: Elijah Thao

20 Feb Force Marketing wins AWA Award for Drive

Las Vegas (February 13, 2020)— Brian Pasch, an industry leader in automotive marketing strategies, online education, and marketing intelligence, is pleased to announce Force Marketing as a winner of the Marketing Automation Innovator Award. The awards were presented this year by Glenn Pasch, CEO of PCG Digital and Beth Braswell. The AWAs were started in 2008 to recognize the best vendors in automotive digital marketing. Since then, they’ve become a benchmark in the automotive industry for innovative products in technology, design, search marketing, and social media. This year, over 150 industry leaders were in attendance as they awaited the reveal of this...

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22 Jan Force Marketing 2020 Kickoff Recap

This past Monday, our whole company spent the day off-site kicking off 2020.  Our CEO, John Fitzpatrick, started the meeting off re-capping 2019 and all the lessons learned.  He then shared his vision and strategy for 2020. John shared his thoughts on how we will get there by transforming the brand to the consumer buying experience. This was an exciting day for all as we heard from every leader on their strategy for 2020 and how it incorporates into one team working together to bring the best in class customer experience. ...

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30 Dec Google Premier Partner Awards

Force Marketing is proud be the only automotive vendor who was selected as a finalist for Google's Premier Partner Awards. Our dynamic video product, DRIVE was a finalist in Video Excellence....

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30 Dec Force Family in 2019!

We expanded our Force family this year! This summer John Fitzpatrick & Judi Webster Rovner both welcomed baby girls. This fall two of our other employees, Jessica Joiner and David Parker, welcomed new additions to their individual families. 2019 also brought us three new happily married couples. We are excited to see what 2020 holds for our growing family.  ...

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18 Dec Get to Know Force: Aimi Gundersen

Every week, we will be featuring a team member.  We recently sat down with Aimi Gundersen, one of our newest Regional Sales Directors and here is what we learned about her… EMPLOYEE SPOTLIGHT Q. What’s your role at Force, and what does it entail? Regional Sales Director for North and South Carolina. My role entails building and cultivating relationships with dealers. I am focused on introducing Force Marketing to all the dealers who do not know about us, re-engaging dealers who we have had a relationship with in the past and getting them to fall in love with our new technologies, such as...

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17 Dec Women in Automotive Conference Recap

Two of our associates attended the 5th Annual Women in Automotive Conference this past weekend in Palm Springs, CA. This conference was centered around elevating women leaders in the automotive industry. The event kicked off with an inspiring session from Lissette Gole, Head of Automotive Retail for Google. As women, we often aren’t comfortable speaking up and sharing our accomplishments. We tend not to like to brag. As Lissette stated, “Self promotion is not bragging if it is based on facts.” Her advice is to think of self promotion as an accomplishment of your...

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16 Dec The 2020 SEO Mindset

The 2020 SEO Mindset Looking back at 2019, we’ve seen a fair share of algorithm updates, including BERT, Maverick, and several other verified and unconfirmed Google updates. With every little tweak made, it seems the SEO community is always quick to jump on the subject. Due to this, we wind up with countless sources of information, giving perspectives on what new thing needs to happen to counter these algorithm updates to keep websites in Google’s good graces. Walking into 2020, we don’t know what kind of updates await us, but if you haven’t noticed the trend behind Google’s updates, and not...

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26 Nov What you missed at Automotive Analytics & Attribution Summit (AAAS)

We are back from Palm Beach where we attended the Automotive Analytics & Attribution Summit; a great event hosted by Brian Pasch. We had the opportunity to sponsor one of the happy hours, two of our leaders were chosen to speak on different panels, and as an added bonus, we had a prime booth location. It was definitely an action and information-packed event filled with Automotive Leaders and Influencers, alike.   In case you weren’t there, Jeff Brown, our CRO, was one of the 5 panelists on the opening General Session discussing what marketing attribution looked like in 2019.  Jeff talked about...

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