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Force Marketing is looking for talented, experienced and driven SEM Specialist to join the Force Marketing digital team. The SEM Specialist will work closely with the digital and client-facing teams managing the overarching paid search strategy for automotive clients.
Specialist are responsible for developing, implementing launching and monitoring campaigns for various clients in the automotive industry. This role requires a self-starter with acute attention to detail and commitment to delivering high levels of performance. A passion for analyzing competitive markets and metrics utilizing Google AdWords and Bing Ads and Google Analytics is a must! The SEM Specialist will develop and manage high-touch campaigns and oversee the setup and delivery of digital campaigns.
If you’re looking for a role where you can be strategic and help grow a team of driven individuals while still being hands on with campaign management, this is the one for you.
Job Duties & Responsibilities
· Work closely with the Digital department and report to the Manager, Paid Search
· Act / serve as a Paid Media subject matter expert
· Develop & execute pay per click marketing campaigns on Google and Bing
· Experience managing SEM campaigns through 3rd party bid management software
· Based on unique dealership objectives, continually optimize paid search efforts through A/B testing, bid management, ad copy, keyword research, and testing/analysis
· Implement & ensure proper tracking and lead attribution
· Collaborate with client-facing on research, campaign creation, and optimization efforts
· Monitor and report performance of campaigns, along with providing recommendations for improvements
· Translate strategic recommendations concerning digital experiences into actionable items
· Effectively manage budgets throughout the month
· Knowledge of 3rd party tracking and ad serving technology related to SEM (DS3, Kenshoo, Marin, etc)
· Assist and mentor of junior team members to meet annual goals as needed
· Maintain high levels of current knowledge of best practices and strategies in the management of online paid media
· Participate with client-facing in client meetings during account planning and development, as needed
Skills & Qualifications
· Minimum 2 years of managing paid search advertising
· AdWords certification is required
· Automotive Marketing experience preferred
· Google Analytics and Google Tag Manager experience preferred
· Strong written and verbal communication skills
· Success executing complex, large scale, fast moving campaigns flawlessly
· Ability to work independently as well as with a team
· Analytical and possess the ability to evaluate data and interpret results
· Direct experience with interactive marketing and media strategy, planning and campaign management
· Client first mentality
The Project Management Team performs a range of support duties related to the daily operations of Force Marketing, ensuring client campaigns and projects are delivered within scope. The Project Management Team acts as “gatekeepers” for many marketing projects and interacts with sales and various execution teams to ensure marketing campaigns are delivered/executed on time and budget.
The Project Manager position oversees the internal daily account activities by actively working on the progress, purchasing, budget, recording, cost accounting and reconciliation of campaigns. Assistance may be also be needed with special projects, team collateral distribution, and filing. Essential skills required of an associate in this role include proactive problem solving, critical thinking and anticipation of issues, effective communication especially under stressful circumstances, accuracy and thoroughness as well as attention to detail. A successful associate in this position assumes total ownership for all projects, with a “get it done, roll up your sleeves” attitude.
Our automotive direct mail company is expanding, and we are looking to hire a Production Designer.
Responsibilities include layout, creation and artwork revisions of/to flyers, letters, magazines, postcards and other direct mail pieces according to printer templates and client specifications. Occasional photo retouching is also necessary. Candidate must be skilled with Adobe Creative Suite products including InDesign, Illustrator and Photoshop. Experience in quick-paced disciplines is a plus. This position is part of a team that job-shares, so you must be a team-player and organized.
Hours: Monday – Friday 9:00 am – 4:00 pm
The Force Marketing Onboarding Specialist is an integral part of our agency and the Strategy team. This individual internally supports the day-to-day management of all accounts that have newly enrolled in full multi-channel service with Force Marketing.
The Onboarding Specialist will be responsible for coordinating and leading all onboarding calls and assist the company in collecting all items needed to launch an account. The Onboarding Specialist will be expected to have an in-depth working-level understanding of all company products and their recommended structures. In addition this role is responsible for providing internal personnel with instructions for onboarding as well as the QA of all new products before launch. This position offers the opportunity for growth to become a Strategy Manager managing a book of business with their assigned Client Success Manager.
To be successful in this position, the Onboarding Specialist must be a strong communicator (both internally and externally to clients), proactive, detail- oriented, and highly organized, with the ability to juggle multiple responsibilities at the same time.
Note: This position is very hands on with HTML/CSS.
This position is ideal for people carrying a passion for SEO and/or coding landing pages, who are wanting to grow and refine their skills within an innovative, award winning agency of exciting culture. Located in the Buckhead area of Atlanta, we seek positive, self-driven individuals to share their time and talents with our digital team.
As a Marketing Director, you will be a trusted adviser to Enterprise level dealership groups (20+ rooftops), helping them succeed with our platform and ensuring they receive maximum value from our knowledge and solutions.
You will be responsible for understanding customer expectations, implementing and onboarding new customers, conducting product review, driving adoption and retention, and ensuring ongoing satisfaction. You will work with our Enterprise division, as well as our specialists to drive a successful partnership.
Our automotive direct mail company is expanding, and we are looking to hire a Junior Graphic Designer. Responsibilities include layout, creation and artwork revisions of/to flyers, letters, magazines, postcards and other direct mail pieces according to printer templates and client specifications. Occasional photo retouching is also necessary.
Candidate must be skilled with Adobe Creative Suite products including InDesign, Illustrator and Photoshop. Experience in quick-paced disciplines is a plus. This position is part of a team that job-shares, so you must be a team-player and organized.
Interviews are available immediately for driven, energetic, fast-learning salesprofessionals interested in our Regional Marketing Consultant sales position. These positions are base salary plus commission with unlimited earning potential.
When you join our team as a Regional Marketing Consultant, we will provide you with your own exclusive region and teach you how to earn repeat and referral business in the automotive marketing industry. You will be responsible for reaching out to dozens of automotive dealers every day and travel to your assigned region to build relationships. We will show you how to get your foot in the door and grow a lucrative book of business!
Applicants must provide a cover letter and resume. Please be available to immediately take our call and/or tell us when during the next few business days you are available to come by our office.
Opportunities for Sales Management will be considered based on experience.
The Account Executive position at Force Marketing is an integral part of the company and Account Services team. A Force Marketing Account Executive is primarily responsible for successfully executing projects and tasks associated to an assigned portfolio of multi-channel clients. This associate serves as a liaison between clients and Force as one of the daily points of contacts with the ultimate goal of managing internal resources to exceed the client’s expectations. An Account Executive must maintain a high level of awareness and command for clients’ projects and brands, the automotive industry and standards, Force’s products and processes, client and company communications as well as the company culture.
To be successful in this role, the Account Executive must have a “do what it takes” attitude. This individual should be a proactive self-starter, detail oriented and highly motivated, able to manage multiple tasks while self-prioritizing. Strong interpersonal, email and phone skills are a must as the Account Executive must establish and maintain strong working relationships with clients and all internal support team members.
– At least 1 year of relevant work experience, preferably in the field of marketing, advertising or communications
– Bachelor’s degree
– Local candidates only
Force Marketing is looking for a talented and ambitious Paid Media Specialist to join our Paid Media Team at the headquarters in Atlanta. The Paid Media Specialist will report directly to the Paid Media Team Manager. The specialist will be responsible for developing, implementing, launching and monitoring campaigns for various clients in the automotive industry. The ideal candidate will be an ambitious, organized team player that is comfortable working in a fast-paced environment.
Job Duties & Responsibilities
Skills & Qualification Requirements
About Force Marketing
At Force Marketing, we’re always looking to add talented, ambitious people to our team. If you are ready to put your skills to the test, we want to talk to you! We’re a vibrant, fun, innovative company in the heart of Buckhead with an awesome office and great perks.