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19 Aug Automotive Social Media Marketing and Your Dealership

More than ever, social media is influencing consumer purchasing decisions, no matter what they’re buying. Consumers share their experiences with their Facebook friends, Twitter followers and other online acquaintances, creating a much farther reach than ever before. This means that social media marketing is a strategy your dealership should definitely be implementing.   Why is automotive social media marketing important for your dealership? It builds a community. When you use automotive social media marketing correctly, you’re engaging your followers and creating a loyal community that has a positive impression of your dealership. Communication openly with your customers and potential customers builds trust, which...

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01 Aug The Importance of Automotive Digital Marketing

According to a recent study, businesses increased their digital marketing budget by more than 15% for 2013. Digital marketing is quickly becoming one of the most vital advertising campaigns for companies, especially those in the automotive industry! More and more dealerships are adding an automotive digital marketing campaign to their customer outreach including Pay-Per-Click advertising, social media management, search engine optimization and more. If you’re still trying to determine if an automotive digital marketing strategy is right for your dealership, here are some things to keep in mind. Automotive digital marketing interacts directly with your customers – With an active social media presence, your...

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01 Jul Automotive Direct Mail Companies Create Campaigns that Get Results

Automotive direct mail companies can create customized, personalized direct mail campaigns that are designed to draw consumers to your showroom floor. Working with automotive direct mail companies is an incredibly cost-effective way to drive traffic directly to your dealership, increasing your sales. When you work with automotive direct mail companies like Force Marketing, talented team members will utilize their expansive knowledge and expertise to create the kind of campaigns that are right for your dealership, ultimately helping your business grow and thrive. How can an automotive direct mail company help your dealership? Targeted mail pieces that get results. Automotive direct mail companies are adept...

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01 Jun Why Dealerships are Investing in Digital Marketing

A recent survey showed that 85%of luxury brands plan to increase their digital marketing spend in 2013, but they’re not the only ones. Digital marketing spends are growing tremendously, particularly in the automotive industry. Automotive dealers across the country have been shifting their advertising and marketing budgets towards digital. But why? There are many reasons why digital marketing is newly important to automotive dealerships. Digital marketing reaches highly-targeted customers. Digital marketing messages reach customers who are already interested in buying a car or finding a dealership. Through automotive PPC, you can reach consumers who are searching for vehicles in your area. Through automotive social...

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01 May Improve Your Dealership’s Web Presence with Automotive SEM

When it comes to increasing exposure for your dealership and boosting your auto sales, it’s hard to find a strategy more effective than automotive SEM, or search engine marketing. Automotive SEM involves improving your dealership’s rankings on search engine results pages, which allows more consumers to find your website, and in turn, your dealership. This can be done through PPC, or pay-per-click advertising, as well as SEO, or search engine optimization. Why Choose Force Marketing for Your Automotive PPC? At Force Marketing, six of the members of the automotive SEM team are Google AdWords Certified. This means that your PPC account will be run...

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01 Apr Choose Automotive PPC to Increase Qualified Leads & Sales

Digital marketing for car dealerships is necessary today, thanks to an increasingly online and mobile customer base. One of the most cost-efficient and effective ways to increase your web traffic and boost your sales is automotive PPC, or pay-per-click advertising. There are a number of benefits to automotive PPC campaigns. These include: Immediate search visibility. If your dealership has not yet implemented a marketing strategy to optimize your organic search results, then you may not be represented on a search page. Automotive PPC is a fast and efficient way to ensure that your dealership’s website is listed when users search. Drive qualified traffic...

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01 Mar Using an Automotive Digital Marketing Agency vs. Hiring In-House Digital Expert

Many automotive dealerships reach a common crossroads when it comes to handling automotive digital marketing. The main question being, “Is it better to hire an automotive digital agency, or find an automotive digital marketing specialist to work onsite at the dealership?” There is a lot to consider before any auto dealership can come to a decision regarding automotive digital marketing. Don’t be afraid to shop around for an automotive digital marketing agency prior to making the commitment to hiring a full-time digital marketing expert to work inside your dealership. Here are some services a reputable automotive digital marketing agency, such as Force...

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01 Feb Email Advertising Tips to Help Your Dealership Succeed

By now, you know the truth—if your dealership hasn’t implemented any email advertising campaigns, then you’re missing out on a market of potential customers you could be reaching. Automotive email advertising is an important way for dealerships to connect with local consumers who might be in the market for a new vehicle, but also with those who have already purchased a vehicle and are likely to come in for maintenance or repairs. That’s why email advertising is so effective—it can reach a targeted list of consumers who are likely to be interested in your message. So how can you maximize the effectiveness...

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01 Jan Dealership Digital Marketing Drives Traffic & Boosts Sales

As more and more people shop for vehicles online, dealership digital marketing is becoming increasingly important for auto dealerships of all kinds. Many different types of dealership digital marketing are available today. Each serves a slightly different purpose, although all are geared toward bringing more customers into your dealership. Automotive Search Engine Optimization – This dealership digital marketing service will draw car buyers to your dealership’s website, where they can learn more about your inventory and make a conversion. Automotive Pay-Per-Click – PPC is an ideal way to target people who are in the market for a vehicle. Once they click through to...

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20 Dec Reach More Consumers with Automotive Online Marketing

It’s an increasingly digital world, and your auto dealership should know this. Many dealerships plan to devote a large chunk of their marketing budget in 2013 to automotive online marketing, and there’s a good reason for that—it gets results. Automotive online marketing is successful because it reaches consumers where they are. Consumers are connected everywhere they go now thanks to smartphones and other mobile devices, and studies show that 91% of adults have their mobile phone within arm’s reach at all times. Automotive online marketing is an ideal way to reach these internet-savvy consumers. Agencies like Force Marketing offer a number...

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