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SEO for Car Dealers Force Marketing

16 Jul 5 Reasons Why SEO is Important for Your Dealership

Written by Ari Meier Ari Meier is an SEO Strategist on Force Marketing's digital marketing team, and works with our dealer partners across the country to optimize their websites and drive site traffic. He also runs the website Insight22, where a version of this article was originally published. --- Search engine optimization is a widely adopted digital marketing methodology used to increase your dealership's website search performance in Google, Bing, Yahoo, and other search engines, and build brand awareness. Your website won’t help generate revenue if it has no visibility, so SEO is an important early step to set up your site for...

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Force Marketing Blog Digital Marketing

08 Jul An Industry Shift: How the Car Shopping Experience Keeps Evolving

Written by Martin Federico Due to significant advances in technology and media in the past decade, the way we shop for cars today has changed drastically. With so much information available at our fingertips, the internet allows shoppers to research every aspect of their future car, from mileage, price and even 360° interior views. In fact, according to Adtaxi, 86% of car-shoppers conduct online research before stepping foot into any dealership, meaning the focus for automotive marketers has to be placed online now more than ever. Below are three key changes in the automobile customer journey that dealers and their marketing...

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Force Marketing Booth at NADA 2019

29 Jan My NADA Experience on the Other Side

By Allison Centore Allison Centore is Force Marketing's Vice President of Client Success. Prior to Force, she served as Senior Marketing Manager at Lithia Motors, Inc., and before that, worked as the Director of Marketing for Sheehy Auto Stores. --- As I relaxed in the airport lounge before my flight back east, I reflected on the last few days at NADA. Although I have been to many conferences during my tenure in the automotive industry, this year felt completely different. My experience was a 180-degree paradigm shift from previous years: I was now on the other side of the business. In prior years, as a dealer at NADA (or...

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Force Marketing at NADA 2019

22 Jan What to Expect from Force Marketing and Helix Technologies at NADA 2019

The Force Marketing team is excited to be attending this year’s NADA Show in San Francisco this upcoming weekend! We hope you’ll be there, too. Here are just a few things you can expect when you stop by our Booth #3417S in the Expo Hall. Schedule your demo now. Meet our expert team. Many of our top leaders will be in attendance and available to meet with you one-on-one at the booth. When you visit Booth #3417S, you can meet with team members like: John Fitzpatrick, President & CEO Eric Mercado, Chief Sales Officer Cody Tomczyk, Vice President Jonathan Thompson, Vice President Kate Andra, Vice President - OEM Allison...

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Lee Ibrahim Force Marketing

30 Nov Get to Know Force: Lee Ibrahim

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Python Developer for Helix Technologies Lee Ibrahim! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Python Developer. I basically develop and maintain the entire digital overview code base. Any tracking of data coming from Analytics, AdWords, Bing, or Facebook goes through my code. Q. What's your favorite thing about what you do here? I get to write code all day. My job lets me spend all day figuring out puzzles and how to best...

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Ari Meier Force Marketing

16 Nov Get to Know Force: Ari Meier

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Ari Meier! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist, my main role is helping dealer sites rank higher on Google and other search engines, I also create new pages. Q. What's your favorite thing about what you do here? I love how the creative, analysis and technical come together in a perfect blend. Q. Tell us a little bit about yourself outside of work. I'm a husband, father, artist, author and...

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Tomika Jackson Force Marketing

12 Oct Get to Know Force: Tomika Jackson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Agile Project Manager for Helix Tomika Jackson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My formal title is Agile Project Manager for Helix, however, I wear many hats including Product Owner and Scrum Master. My role entails gathering requirements for new product creation, updates and feature enhancements requests for Helix. I manage the requests as projects from beginning through delivery. I also manage relationships with some of our vendors, the backlog...

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Haley Cooper Force Marketing

05 Oct Get to Know Force: Haley Cooper

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Manager Haley Cooper! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Marketing Manager. Q. What's your favorite thing about what you do here? Working with clients, and impressing them with our great work. Q. Tell us a little bit about yourself outside of work. I love all live music, festivals, farmer's markets and beer. LIGHTNING ROUND Q. What's your dream travel destination, or favorite place you've ever traveled? Dream travel destination, too many to have just one. Colombia...

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Force Marketing Oracle Elite Data Partner

04 Oct Force Marketing is Now an Oracle Elite Data Marketer

Automotive marketing is in a constant state of change. Dealers know that on top of superior service, selection, and price, they must provide the best customer experience, and that starts with the data that drives their marketing. That’s why we’re proud to announce that Force Marketing is now an Oracle Elite Data Marketer, one of just a few companies to earn the distinction within the automotive space. WHO IS ORACLE? Oracle is the world’s largest provider of customizable audience sets, with more than 300 million records in the U.S. Oracle Data Cloud grants access to best-in-class automotive audiences that enable dealers to...

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Bailey Willett Force Marketing

28 Sep Get to Know Force: Bailey Willett

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Data Analyst Bailey Willett! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Data Analyst here. I work with the Enterprise team to gather and analyze data. From this, we make recommendations to help better achieve our client's goals. Q. What's your favorite thing about what you do here? I love the environment that Force has created for its employees. It makes it really enjoyable to know that you are coming to...

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