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03 Feb Force Marketing Launches Fuel, Its Rebranded and Revamped Online Video Channel

Fuel, the video channel from leading automotive marketing company Force Marketing, will feature marketing tips for dealers, tech-enabled strategies, consumer insights and more. ATLANTA, GEORGIA— Force Marketing announced today the launch of its rebranded and redesigned online video channel, now called Fuel. The channel features weekly videos that highlight tips and trends within the automotive industry, innovative strategies for dealers, data-driven consumer insights and more. Formerly, the multi-channel automotive marketing company’s video channel was called ForceFeedTV. The rebranding of the channel as Fuel is a part of the company’s continued evolution and growth within the automotive space. “We’re very happy with what...

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03 Feb John Fitzpatrick Joins Bright Futures Atlanta’s Board of Directors

John Fitzpatrick, CEO and President of Force Marketing, is proud to join the Board of Directors of the organization, which aims to improve the lives of at-risk youth in inner-city Atlanta. ATLANTA, GEORGIA— John Fitzpatrick, CEO and President of automotive marketing company Force Marketing, is proud to announce that he has been named to the Board of Directors for Bright Futures Atlanta. Founded in 2002 by Philip and Gail Ross, Bright Futures Atlanta is a faith-based organization that works to provide academic instruction and programming for inner-city, at-risk youth in Atlanta. Bright Futures Academy, a 10,000+ square foot educational center located...

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18 Jan Force Marketing Unveils Redesigned Company Website

ATLANTA, GEORGIA— Leading automotive marketing company Force Marketing announced today the release of a new and enhanced version of its website, which can be found at ForceMKTG.com. The new website features a clean, sleek and modern design, and highlights the company’s technology-driven, multi-channel approach to automotive marketing. It’s fully responsive, and also features new UX strategies developed to drive lead generation, as well as parallax scrolling website design for a look and feel that’s both engaging and functional. “We’re excited to unveil our new website, which will allow dealers to get a closer look at how we utilize advanced data...

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07 Jan Force Marketing to Attend “Freddie & Friends” Event to Benefit the Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta

ATLANTA, GEORGIA— Force Marketing is proud to announce that it will be in attendance at the second annual “Freddie & Friends” benefit event, held on Monday, Nov. 9, 2015. Proceeds from the event will benefit the Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta. The event is hosted by Atlanta Braves first baseman Freddie Freeman, and will also feature special guest John Smoltz, Atlanta Braves Hall of Fame pitcher. The event will consist of an exclusive lunch as well as a Q&A session with Freeman and Smoltz emceed by Chris Dimino of radio station 680 The Fan. Attendees...

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15 Dec Force Marketing Earns Spot on List of Best & Brightest Companies to Work For in the U.S. for 2015

ATLANTA, GEORGIA— Force Marketing is proud to announce that it was recently named to the list of the Best & Brightest Companies to Work for in the Nation. In May, the company was named to the list of the Best & Brightest Companies to Work For in Atlanta for the second year in a row, before going on to consideration at the national level. The national winners were announced on December 9, 2015. For both the local and national levels of the competition, companies are evaluated by an independent research firm on a number of key measures, including Compensation, Benefits and Employee...

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08 Dec Force Marketing to Host Live Webinar at CBT Automotive Network Studio

ATLANTA, GEORGIA— Force Marketing is proud to announce that it will be hosting a live webinar entitled “Forget Big Data-- Use Your Own and Improve Your ROI” live from the CBT Automotive Network studio on Thursday, Dec. 10 at 12 p.m. EST. The webinar will feature Kate Andra, Force Marketing’s Director of Strategy, and Cody Tomczyk, Force Marketing’s Director of Digital Sales. They will also be joined by Katherine Lowe, Google Channel Sales Strategic Partner Manager. Attendees of the webinar will learn more about how dealers can identify and eliminate ad spend waste within their current digital marketing campaigns, how they can...

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23 Nov Force Marketing Announces Exclusive Bing Ads Elite SMB Partnership

ATLANTA, GEORGIA— Top automotive multi-channel marketing company Force Marketing is proud to announce its expanded partnership with search engine network Bing through the exclusive Bing Ads Elite SMB Partnership program. Through this partnership, the Force Marketing digital team will be able to offer advanced strategies, beta programs and innovations to its dealer clients, and will have access to a dedicated Bing Ads support team. Only a select number of companies are eligible for inclusion in this program, and Force Marketing is one of only a small number of automotive companies to be included. The new Bing Ads Elite SMB Partner Program was...

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09 Nov Force Marketing to Attend “Freddie & Friends” Event to Benefit the Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta

ATLANTA, GEORGIA— Force Marketing is proud to announce that it will be in attendance at the second annual “Freddie & Friends” benefit event, held on Monday, Nov. 9, 2015. Proceeds from the event will benefit the Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta. The event is hosted by Atlanta Braves first baseman Freddie Freeman, and will also feature special guest John Smoltz, Atlanta Braves Hall of Fame pitcher. The event will consist of an exclusive lunch as well as a Q&A session with Freeman and Smoltz emceed by Chris Dimino of radio station 680 The Fan. Attendees...

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15 Oct Force Marketing to Sponsor DrivingSales Executive Summit & J.D. Power Automotive Marketing Roundtable

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing company serving the automotive industry, will be proudly sponsoring two upcoming automotive conferences-- the DrivingSales Executive Summit and the J.D. Power Automotive Marketing Roundtable. At the DrivingSales event, Force Marketing will be sponsoring the lunch on Monday, Oct. 19, as well as the Google Partners Acquisition Poolside Party, to be held the evening of Oct. 19 from 8 p.m. to 11 p.m. at the Bellagio pool area. At the J.D. Power event, the company will be sponsoring the lanyards. A number of Force Marketing executives will be in attendance at these events,...

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05 Oct Force Marketing to Attend the 19th Digital Dealer Conference & Exposition

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing firm within the automotive industry, is proud to announce that it will have a strong presence at the 19th Digital Dealer Conference & Exposition. This event, which takes place twice a year, brings together dealers, vendors and other automotive professionals to discuss digital trends and topics affecting dealers today. Force Marketing will be located at Booth #723 in the exhibition hall, and team members will be on hand to meet with attendees and showcase the company’s multi-channel services and solutions. Vice President of Sales John Franco, Director of Strategy Kate Andra and Director...

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