Webinar On Demand

Don't Get Tricked: Understanding Digital Conversions vs. Leads

In our July 2018 webinar, Force Marketing's Vice President Jonathan Thompson emphasized the best conversion goals and setup within Google Analytics, as well as reviewed how these factors can help your dealership make better marketing

He was joined by Alex Jefferson, E-Commerce Director at Proctor Dealerships, for a true dealer perspective on digital marketing, aligning vendors for success, and creating fresh strategies based on shopping behavior.

If you were unable to attend, it's not too late! You can watch the presentation at your convenience.


Key takeaways:

How to use data to measure success and hold your digital vendors accountable.

How to analyze consumer behavior to optimize your website for conversions.

How to utilize your CRM to track digital conversions to vehicle sales at your dealership.


Meet Your Presenters


Force Marketing
Vice President

Jonathan Thompson has worked in the automotive industry for more than 15 years. In his current role, he leads the execution of multi-channel marketing strategies for individual dealerships and large, 100+ store automotive groups across the nation.


Proctor Dealerships
E-Commerce Director

Alex Jefferson is the E-Commerce Director for the Proctor Dealerships, a progressive dealer group with Acura, Honda, and Subaru product lines in Florida. He has helped grow the group's online presence to one of the most visible internet operations in the Southeast region


Force Marketing
Director of Marketing & Media

Amy Farley has been with Force Marketing for more than six years. She and her team handle B2B marketing for the company, and she heads up the company's monthly live webinars program featuring Force team membesr and automotive industry experts.

Original Date: Thursday, July 26, 2018

Original Time: 12 PM ET

We enjoyed walking attendees through how they can set up their goals to achieve greater marketing success.

If you missed the presentation, though, it's not too late! Simply fill out the form to watch the webinar at your convenience.

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