COVID-19: DEALER RESOURCE CENTER
LATEST INTERVIEWS
Today’s best digital marketing strategies and practices for car dealers
AIRED: Tuesday, October 27th, 2020 | John Fitzpatrick, Force Marketing

Watch this panel of marketing experts provide valuable insight on how dealers can get the most out of their marketing as we close out 2020, and move to jumpstart 2021. Panel includes: Colin Carrasquillo, Digital Marketing Manager for Nielsen Automotive Group, John Fitzpatrick, CEO and Co-Founder of Force Marketing and Bob Lanham, Head of Automotive Retail at Facebook.

Apply these automotive marketing methods now, to win big in December
AIRED: Monday, November 2nd, 2020 | John Fitzpatrick, Force Marketing

As we get closer and closer to the end of the year, many dealers are wondering what marketing strategies they need to employ to finish 2020 in a strong position. With the presidential election imminent and heightened concerns around the Coronavirus, the auto retail industry still has a lot to contend with, in the coming months.

May 14th
Think with Google: 5 trends shaping the
auto industry’s approach to a new normal
View Data
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Facebook strategies for dealers

Free Facebook tools to keep your community and customers informed during the COVID-19 crisis.

Released  |  10 April 2020
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Google Community Mobility Reports

As global communities respond to COVID-19, we've heard from public health officials that the same type...

Released  |  10 April 2020
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LOTLINX COVID-19 Market Analysis

Dealers and automotive partners need to be armed with the data necessary to make the smartest decisions for their business.

Released  |  09 April 2020
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Keep Distance

The Coronavirus (COVID-19) is presenting all of us with an unprecedented challenge. While there are many unknowns...

Released  |  04 April 2020
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The Land Rover Commitment

Jaguar Land Rover North America, LLC (“JLRNA”) wants to assure you that every precaution is being taken to protect...

Released  |  04 April 2020
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FCA Compared to Industry

Overall industry demand drop decelerating WoW. RAM Shows smallest demand drop of all FCA brands...

Released  |  04 April 2020
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LOTLINX COVID-19 Market Analysis

Dealers and automotive partners need to be armed with the data necessary to make the smartest decisions for their business.

Released  |  04 April 2020
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Coronavirus (COVID-19) Resource Center

Leaders in business, finance and government are asking about the coronavirus (COVID-19) impacts on the economy.

Released  |  04 April 2020
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Kia's Accelerate the Good Program

One less thing to worry about. Every day brings us new concerns. We could all use a little help getting through.

Released  |  04 April 2020
COVID-19 REAL-TIME PROJECTIONS BY STATE WITH PEAK DATES: View Dashboard
DRIVE
DRIVE
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LATEST RESOURCES
Helping dealers navigate through COVID-19

How to Strategically Market Your Business

Download Now (.pdf)
Quick Download: How to Strategically Market Your Business (.pdf)


Content Viewed Could Increase By Up To 60%

Download Now (.pdf)
Quick Download: Content Viewed Could Increase By Up To 60% (.pdf)


Automotive Consumer Mindset Has Shifted

Download Now (.pdf)
Quick Download: Automotive consumer mindset has shifted (.pdf)

Did you miss our last webinar?

Shifting PPC Budgets and SEO During COVID

This Week's Behind-the-Marketing: Shifting PPC Budgets & SEO During Covid. During these uncertain times, many are also uncertain about what to do with their PPC advertising budget. Should dealers increase it, keep it the same, reduce it, or pause it all together? How can SEO efforts help as budgets shift? Tune in as we provide insights that may help you decide what actions to take next


Watch Now: Recorded FRIDAY, SEPTEMBER 4TH
Watch On-Demand
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