COVID-19: DEALER RESOURCE CENTER
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Today’s best digital marketing strategies and practices for car dealers
AIRED: Tuesday, October 27th, 2020 | John Fitzpatrick, Force Marketing

In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a tremendous shift for dealers. Many budgets have been reevaluated, and strategies have been tweaked.

Why now is the time to lean into your dealership’s marketing strategy
AIRED: Wednesday, September 30th, 2020 | John Fitzpatrick, Force Marketing

Labor Day was a key moment for the auto retail industry to fully realize its recovery potential. The feedback that Fitzpatrick is hearing from Force Marketing clients is that the holiday was as good or better for many dealers than in the previous year. Dealers feel that the consumer demand is on par with 2019 and even higher in certain localized markets.

John Fitzpatrick on Today’s Auto Marketing Recovery and Impact
AIRED: Thursday, August 20th, 2020 | John Fitzpatrick, Force Marketing

When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one of the first departments to have strong budget cuts was marketing. However, as sales continue to rebound, many dealers are back to their pre-COVID ad budgets according to John Fitzpatrick, co-founder and CEO of Force Marketing. In this segment, John breaks down automotive marketing strategies that are proving successful in today’s uncertain marketplace.

Weekly Marketing Update with John Fitzpatrick
AIRED: Friday, July 3rd, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
Weekly Marketing Update with John Fitzpatrick
AIRED: Monday, June 8th, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
Weekly Marketing Update with John Fitzpatrick
AIRED: Friday, May 29th, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
Weekly Marketing Update with John Fitzpatrick
AIRED: Monday, May 18th, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
Weekly Marketing Update with John Fitzpatrick
AIRED: Friday, May 8th, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
Weekly Marketing Update with John Fitzpatrick
AIRED: Friday, May 1st, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
Weekly Marketing Update with John Fitzpatrick
AIRED: Friday, April 24th, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing, Facebook
AIRED: Thursday, April 16th, 2020 | John Fitzpatrick, Force Marketing

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update.

Join next Webinar
John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected by COVID-19
AIRED: Tuesday, March 31st, 2020 | John Fitzpatrick, Force Marketing

Last time we spoke to John, he discussed how new data is influencing Force’s strategy to help and support their dealer partners. Today, he and Jim tackle the importance of remarketing in today’s auto retail environment.

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The Importance of Effectively Communicating with Your Customers During This Crisis
AIRED: Thursday, March 27th, 2020 | Cody Tomczyk, Force Marketing

As part of our continuing Coronavirus coverage, we’re pleased to welcome back Cody Tomczyk, Vice President at Force Marketing. In this segment, Cody and Jim discuss the importance of utilizing online marketing platforms to effectively communicate with customers.

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How Dealers Can Better Support Their Customers During This Unusual Time
AIRED: Thursday, March 26th, 2020 | Jeff Brown, Force Marketing

During a time of social distancing due to the coronavirus, COVID-19 outbreak, how can automotive dealerships better support their customers? Join Force Marketing's CRO, Jeff Brown, on the latest recommendations to better serve automotive shoppers.

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Leveraging Data to Strategically Market Your Dealership in the Middle of COVID-19
AIRED: Friday, March 25th, 2020 | CBT Automotive Network

Last time we spoke to John, he discussed navigating the marketing challenges presented by the Coronavirus. Today, he and Jim tackle how new data is influencing their strategy to help and support their dealer partners.

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What Message Should Dealers Be Sending to Their Clients?
AIRED: Friday, March 24th, 2020 | CBT Automotive Network

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership marketing spend during the COVID-19 outbreak, and how marketing vendors can help dealerships pivot their messaging to clients.

Join next WeDrive webinar
Navigating Coronavirus Challenges With John Fitzpatrick
AIRED: Friday, March 20th, 2020 | CBT Automotive Network

As part of our on-going Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, a comprehensive automotive marketing services company.

Join next Webinar
May 14th
Think with Google: 5 trends shaping the
auto industry’s approach to a new normal
View Data
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Facebook strategies for dealers

Free Facebook tools to keep your community and customers informed during the COVID-19 crisis.

Released  |  10 April 2020
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Google Community Mobility Reports

As global communities respond to COVID-19, we've heard from public health officials that the same type...

Released  |  10 April 2020
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LOTLINX COVID-19 Market Analysis

Dealers and automotive partners need to be armed with the data necessary to make the smartest decisions for their business.

Released  |  09 April 2020
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Keep Distance

The Coronavirus (COVID-19) is presenting all of us with an unprecedented challenge. While there are many unknowns...

Released  |  04 April 2020
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The Land Rover Commitment

Jaguar Land Rover North America, LLC (“JLRNA”) wants to assure you that every precaution is being taken to protect...

Released  |  04 April 2020
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FCA Compared to Industry

Overall industry demand drop decelerating WoW. RAM Shows smallest demand drop of all FCA brands...

Released  |  04 April 2020
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LOTLINX COVID-19 Market Analysis

Dealers and automotive partners need to be armed with the data necessary to make the smartest decisions for their business.

Released  |  04 April 2020
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Coronavirus (COVID-19) Resource Center

Leaders in business, finance and government are asking about the coronavirus (COVID-19) impacts on the economy.

Released  |  04 April 2020
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Kia's Accelerate the Good Program

One less thing to worry about. Every day brings us new concerns. We could all use a little help getting through.

Released  |  04 April 2020
COVID-19 REAL-TIME PROJECTIONS BY STATE WITH PEAK DATES: View Dashboard
DRIVE
DRIVE
Your inventory in motion.

How it works: Drive automatically manages and optimizes each campaign across YouTube, Facebook, CTV, OTT, and all other programmatic channels to consistently maximize ROI and deliver more sales and more service appointments. Drive matches in-market shoppers directly with inventory from your website to create 1000’s of personalized videos at the click of a button. Drive combines a personalized digital shopping experience with an actual VIN from your website.

*Drive is available as a self-service product giving you complete control over every detail to best fit your needs and outcomes.


Watch our latest webinar!

+98%

Increase in total impressions

+110%

Increase in total views

+60%

Increase in viewed content
LATEST RESOURCES
Helping dealers navigate through COVID-19

How to Strategically Market Your Business

Download Now (.pdf)
Quick Download: How to Strategically Market Your Business (.pdf)


Content Viewed Could Increase By Up To 60%

Download Now (.pdf)
Quick Download: Content Viewed Could Increase By Up To 60% (.pdf)


Automotive Consumer Mindset Has Shifted

Download Now (.pdf)
Quick Download: Automotive consumer mindset has shifted (.pdf)

Did you miss our last webinar?

Shifting PPC Budgets and SEO During COVID

This Week's Behind-the-Marketing: Shifting PPC Budgets & SEO During Covid. During these uncertain times, many are also uncertain about what to do with their PPC advertising budget. Should dealers increase it, keep it the same, reduce it, or pause it all together? How can SEO efforts help as budgets shift? Tune in as we provide insights that may help you decide what actions to take next


Watch Now: Recorded FRIDAY, SEPTEMBER 4TH
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