New featured product
DRIVE

Dynamic Retail Inventory Video Engagement


DRIVE is our newest innovation. DRIVE is a dynamic video platform that is innovative and sophisticated. Dealers will now be able to effectively target consumers using customizable video through DMS/CRM data, by actually pulling dealer inventory directly into creative.

Compared to traditional video ads, clients utilizing our personalized dynamic video product has increased completed view rates over 200% while decreasing cost per view by an average of 77%, making this one of the most cost-effective mediums on the market today. Even better, our personalized dynamic video product can run on YouTube, Facebook, CTV, OTT and programmatic networks to ensure that you’re connecting with in-market consumers wherever they are online.

DRIVE can help your dealership increase impressions and view-through rates, as well as personalization and overall customer experience, for better ROI. Don't miss out-- schedule your one-on-one demo today!

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Highlights & Features

The DRIVE product combines an evergreen video advertisement with dynamic inventory and pricing. The dynamically-inserted offer can use retargeting to show a user a specific vehicle they viewed on a dealer’s website, or showcase a specific vehicle or vehicle type that the user has been identified as in-market for based on advanced data. Compared to traditional video campaigns, DRIVE campaigns have seen results like:

714%
increase in impressions
50%
More efficient CPM
41%
Higher avg. completion rate
4x
Video Clicks
Video Examples

Clients at the Tier 1, 2 and 3 levels are seeing better results with DRIVE, and taking a look at these sample videos, which feature a branding video paired with real dealership inventory, will show you why.

New Inventory

Showcase new inventory alongside proven branding and messaging.

Used Car Inventory

Pair your branding message with your used car inventory to help move pre-owned units.

OEM Inventory

Showcase dealership inventory alongside proven OEM branding and messaging.

Connect with the right audiences.

Through our dynamic inventory video technology, dealers are able to target the perfect audiences with their message, resulting in greater marketing efficiency and ROI. Audience opportunities include:

  • Retargeting
  • In-Market Audiences
  • 1st Party / Customer
  • Oracle Dealer Partner
  • Personal Demographics
  • Geographical Location
  • Automotive
  • Personal Interests
  • And more
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Real-time reporting.

Through the Helix Marketing Automation Platform, dealers are able to quickly and easily view campaign performance, leads, and potential opportunities. Track the effectiveness of your video campaigns and optimize your efforts for maximum ROI.

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Dynamic video in the media.
Cody Tomczyk on CBT News

Our Vice President Cody Tomczyk recently sat down with the CBT Automotive Network to discuss why video is the single largest area of opportunity for dealers today-- and how it can help set your dealership apart from the competition.

Webinar On Demand

Video is a top driver of consideration for car-shoppers, and we recently partnered with Oracle Data Cloud on a webinar about Connected TV, online video marketing, and more. You can watch the webinar on demand.

73
Association Partnerships
857
Dealerships
100
Full-time employees
400
Data Partners
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Schedule your demo now to find out how Force Marketing can help your dealership achieve your goals.