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Force Marketing to Attend the 19th Digital Dealer Conference & Exposition

05 Oct Force Marketing to Attend the 19th Digital Dealer Conference & Exposition

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing firm within the automotive industry, is proud to announce that it will have a strong presence at the 19th Digital Dealer Conference & Exposition. This event, which takes place twice a year, brings together dealers, vendors and other automotive professionals to discuss digital trends and topics affecting dealers today. Force Marketing will be located at Booth #723 in the exhibition hall, and team members will be on hand to meet with attendees and showcase the company’s multi-channel services and solutions. Vice President of Sales John Franco, Director of Strategy Kate Andra and Director of Digital Sales Cody Tomczyk, to name a few, will be in attendance at the conference. “Each time we attend a Digital Dealer conference, it provides us with a unique opportunity to share the exciting and innovative things we’re doing in the automotive marketing space,” said Andra. “This year at Booth #723, we’ll be showcasing our new data-driven targeting system, GeoForce™, which we’ve utilized to help dealers increase leads and eliminate wasted ad spend. We’ll also have a number of case studies that highlight the specific results we’ve achieved for our dealer clients.” Force Marketing will also be highlighting its digital successes at the Tier II level. Over the course of a 7-month conquest campaign, the digital team was able to leverage SEO to increase quality score by 38 percent on their paid search accounts, which led to a 5 percent decrease of CPC and in turn, increased the accounts’ average position by half a position and increased clickthrough rate by 99 percent. “We have the strongest automotive marketing team in the country,” said John Fitzpatrick, CEO and President of Force Marketing. “I highly recommend that dealers who are interested in learning more about how to improve their digital marketing ROI make it a point to speak with any of our team members while in attendance at Digital Dealer.” This is the first of several industry events at which the Force Marketing team will be in attendance. The company will also be represented at the DrivingSales Executive Summit, held Oct. 18-20, and the J.D. Power Automotive Marketing Roundtable, held Oct. 20-22. Both events will also take place in Las Vegas. The 19th Digital Dealer Conference & Exposition will take place Oct. 5-7 at the Paris Hotel & Casino in Las Vegas. Attendees can visit Booth #723 to speak with a Force Marketing team member about the digital services and solutions the company has to offer, or visit ForceMktg.com/DD19 for more details. ABOUT FORCE MARKETING Force Marketing is an innovative automotive multi-channel marketing company headquartered in Atlanta, Ga. The agency offers technology-enabled marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s Inc. 5000 list of the fastest-growing private companies in the U.S. in 2015 for the seventh consecutive year. More information about Force Marketing’s auto dealership marketing services can be found online at www.forcemarketing.com.

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