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Force Marketing wins AWA Award for Drive

20 Feb Force Marketing wins AWA Award for Drive

Las Vegas (February 13, 2020)— Brian Pasch, an industry leader in automotive marketing strategies, online education, and marketing intelligence, is pleased to announce Force Marketing as a winner of the Marketing Automation Innovator Award. The awards were presented this year by Glenn Pasch, CEO of PCG Digital and Beth Braswell.

The AWAs were started in 2008 to recognize the best vendors in automotive digital marketing. Since then, they’ve become a benchmark in the automotive industry for innovative products in technology, design, search marketing, and social media.

This year, over 150 industry leaders were in attendance as they awaited the reveal of this year’s AWA award recipients. This year’s lineup especially impressed the product review team and showed true innovation that continues to move the automotive industry forward. Brian is honored to hand out awards to dozens of deserving products and two outstanding individuals.

Drive, an omni-channel dynamic video product eliminates all of the challenges multi-platform video marketing presents, while making it a cost-effective and streamlined advertising solution. This video product offers:

  • Deployment across all channels – Facebook, YouTube, CTT, OTV, and all programmatic networks
  • VIN-specific creative matching audience behavior
  • Profit Center Specific Strategy (available for new car, used, CPO, and service)
  • Partnership with the best-in-class data providers, such as Oracle Data Cloud, IHS Markit, and TruOptik
  • Ability to create customized videos on demand and at scale

About Force Marketing:

Force Marketing’s brand promise is to execute marketing that moves your business forward, transforming the brand-to-consumer buying experience. Our omni-channel product lineup allows us to do just that. Force Marketing’s products and strategies are designed to help dealers interact with car-shoppers more efficiently and effectively than ever before, and have allowed our dealers to see an average CPU of just $147.  More information about Force Marketing’s suite of services and proprietary Helix Marketing Automation Platform can be found online at www.ForceMKTG.com.

About Brian Pasch:

Brian Pasch, Founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. Brian has authored seven bestselling books for the automotive industry: ‘Just Faster”, “Automotive Marketing Playbook”, “Who Sold It?”, “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” Unfair Advantage,” and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.

Brian has led PCG’s expansion into international markets where his training curriculum is being utilized by dealer groups and manufacturers as part of a change management process. PCG Companies include PCG Research, PCG Consulting, BPE Events, and PCG Digital.



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