Google Analytics 101:
Actionable Insights for Dealers
Google Analytics is an incredibly powerful tool in your dealership's digital marketing toolbox, but without an in-depth understanding of the platform, it's difficult for dealers to use it to drive more business.
In our June 2019 webinar event, Force Marketing's Director of Digital Marketing Elijah Thao took a deep dive into Google Analytics to reveal which metrics truly matter, the best ways to measure performance, and how to identify action items that will drive success at your dealership.
If you weren't able to attend, it's not too late! You can still watch the presentation on demand.
How to properly organize your accounts within Google Analytics' hierarchy to make measuring success simple.
How you can build custom dashboards within the Google Analytics platform to summarize data points.
How to obtain a deeper understanding of behavioral metrics and apply these insights in your marketing.
Meet Your Presenter
Director of Digital Marketing
Elijah Thao serves as the Director of Digital Marketing at Force Marketing. His role focuses on creating processes and efficiencies around digital execution for Force's array of dealer clients.
He has more than 10 years experience in digital marketing, six of them specifically in automotive. Prior to Force Marketing, he worked at AMSI, corporate for one of the largest private automotive groups in the country.
Original Date: Wednesday, June 26, 2019
Original Time: 2:00 PM ET
We enjoyed walking attendees through how Google Analytics can help their dealerships streamline, benchmark, and measure your marketing strategy.
If you weren't able to attend the webinar live, you can still watch the presentation anytime you'd like.
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