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Get to Know Force: Amy Farley

Amy Farley Force Marketing

20 Oct Get to Know Force: Amy Farley

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Marketing & Media Amy Farley!


Q. What’s your role at Force, and what does it entail?

I’m Director of Marketing & Media here at Force, which means my team and I handle Force’s own B2B marketing– I build emails and landing pages, write and help produce videos, project manage marketing projects, plan company events, herd cats, handle internal communication, etc.

Oh, and attempt to translate Randy. Can’t leave that off the ol’ resume.

Q. What’s your favorite thing about what you do here?

I like collaborating with smart people, so I enjoy when we have a project we can brainstorm on together and take the time to do right. I also have a weird affection for sending a well-crafted, nicely-organized and super-informative festaff email.

Q. Tell us a little bit about yourself outside of work.

Outside of work, I do a bit of improv comedy, listen to too many political podcasts, prioritize brunch over all other meals, and love a good Netflix marathon (most recent rec: Mindhunter). I like going to comedy shows, live theater, concerts, book signings, beer&wine festivals, fun stuff like that.


Q. What’s your dream travel destination, or favorite place you’ve ever traveled?

I loved Rome– the walking history tour was awesome. There are so many places I’d love to go, including plenty in the U.S. I wouldn’t turn down a trip to Hawaii if anybody’s going and has room in their suitcase.

Q. Did you have any sort of automotive background before Force?

I knew how to drive?

Q. What’s your dream vehicle?

I’m not picky. I’ll drive any decently nice car as long as it’s got Bluetooth and cupholders.

Q. What’s your theme song?

American Girl by Tom Petty….or something from Hamilton.

Q. Who would play you in the movie of your life?

Anna Kendrick has the right level of anxious energy. Or maybe Abbi Jacobson from Broad City.

Q. What advice would you give to a new employee at Force?

Go to things and talk to people, whether you work directly with them or not. There’s a reason so many people have formed close friendships through working here.

Q. What’s your favorite quote?

“You look ridiculous if you dance. You look ridiculous if you don’t dance. So you might as well dance.” –Gertrude Stein



Q. Any weird talents or facts about you?

Y’all already know I’m good at finding gifs and correcting spelling, but I’ll also have you know I’ve won the hip hop improv game “Rap Battle” on multiple occasions.

Q. Anything else you’d like people to know?

Speaking of, I really wish I was better at freestyle rapping. Gimme a beat.

Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!

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