30 Sep Get to Know Force: Christina Wherry
Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Christina Wherry!
Q. What’s your role at Force, and what does it entail?
I’m a Digital Advertising Specialist here at Force. I am responsible for launching Facebook campaigns, which involves building out the campaign, creating the ad groups and creatives, performance tracking, budget management, collaborating with the Marketing Advisors when necessary to develop targeting strategy, and providing suggestions and recommendations to enhance the optimization of the dealer’s campaigns.
Q. What’s your favorite thing about what you do here?
I enjoy being able to learn about the inner workings of different departments and how everything works together to ensure that our clients have the best automotive marketing campaigns to increase their ROI.
Q. Tell us a little bit about yourself outside of work.
Outside of work, I enjoy having fun with friends, concerts, festivals, cooking, food, traveling, bike-riding, sleeping…I basically just enjoy being alive! Lol.
Q. What’s your dream travel destination, or your favorite place you’ve ever traveled?
Hmmm. I teeter with this one, but I would have to say my dream destination is to travel to Cairo, Egypt to see the pyramids and visit the Egyptian Museum. I am intrigued by the pyramids and would love to have the opportunity to actually see one in person. Going to Dubai was one of my most favorite trips. I love everything about that place…the food, the culture, the hotels, indoor-skiing in the malls, the night life, Jumeirah Island…everything!
Q. Did you have any sort of automotive background before Force?
No, none at all, which is actually one of the things that drew me to the company. I wanted to infuse my digital marketing experience with automotive digital marketing, which is more specialized, to see how the two function together.
Q. What’s your dream vehicle?
I’ve always wanted to purchase a classic car and restore it. I haven’t decided on a make and model yet…(TBD).
Q. What song would you pick to be your theme song?
This is a tough one because I love music, but I guess I can say it’s Keep On Movin by Soul II Soul.
Q. Who would play you in the movie of your life?
I think I’d be the perfect person for the role.
Q. What’s a piece of advice you would give a new employee at Force?
Remain open-minded, flexible and willing to learn new things, and most importantly, be customer-centric, because our clients should be our top priority.
Q. What’s your favorite quote?
My favorite quote changes depending on what kind of mood I’m in, so my favorite right now is, ” Your vibe attracts your tribe.” –Unknown
Q. Any weird talents or facts about you?
This is an interesting question, because I am just an all-around weird person, so I guess I can answer this with a quote too: “Trust me, as you get to know me, I just get weirder.”–Unknown. Oh, and I hope this doesn’t gross anyone out, but I like how people who wear retainers sound when they talk…see, I told you I was weird. Lol
Q. Anything else you’d like people to know?
Be happy, don’t take anything personally, and learn something new everyday! #Herewego (do we still use that?)
Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!