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Get to Know Force: Eason Chang

Force Marketing Eason Chang

12 Aug Get to Know Force: Eason Chang

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Eason Chang!


Q. What’s your role at Force, and what does it entail?

I am a SEM Specialist at Force. I manage dealers’ paid search accounts through different online marketing platforms, help to drive dealer onsite traffic and increase sales leads by advertising multiple dealer services in different search engines. My job includes creating, monitoring and optimizing dealer online marketing campaigns, reporting campaign performance along with providing suggestions for campaign improvements, estimating campaign budget based on estimated traffic within a targeted area, assisting in developing and implementing monthly search marketing strategies and more.

Q. What’s your favorite thing about what you do here?

The people here are amazing, very open-minded, hard-working, friendly, and energetic. I love the dynamic and diverse environment here. It’s such a blessing to work with these people that welcome and embrace different cultures. Another thing I like about Force is the freedom and tons of opportunities to learn what you like from different departments.

Q. Tell us a little bit about yourself outside of work.

Outside of work, I like hanging out with my friends, rock climbing, biking, hiking and singing (imagine a guy yelling in karaoke– that’s me). I also tutor math for kids at the local library, and volunteer for local animal shelters.


Q. What’s your dream travel destination?

So many. I love nature. I wish I could experience all the natural wonders in the world.

Q. Did you have any sort of automotive background prior to Force?

I didn’t have any automotive background before Force. Before I worked at Force, I had digital intern experience at an IT company, monitoring HubSpot performance and conducting inbound marketing analytics and optimization.

Q. What’s your dream vehicle?

A silver Lexus RX hybrid.

Q. What song would you pick to be your theme song?

Well, it’s really up to my mood. If I have to name one, “Somebody Else” by The 1975. I just like the rhythm a lot.

Q. Who would play you in the movie of your life?

Can I say William Wallace from Braveheart?!

Q. What’s a piece of advice you would give a new employee at Force?

Be yourself and be bold. Force respects every individual and provides tons of opportunities for employees to learn and grow.

Q. What’s your favorite quote?

“To expect the unexpected shows a thoroughly modern intellect.” – Oscar Wilde

Q. Any weird talents or facts about you?

Lactose intolerance. So if you see me drink milk, better stay away from me and put on your headphones; I will much appreciate it.

Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!

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