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Get to Know Force: Rokiyah Smith

Rokiyah Smith Force Marketing

03 Nov Get to Know Force: Rokiyah Smith

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Rokiyah Smith!


Q. What’s your role at Force, and what does it entail?

SEO Strategist – I work on the digital team where I handle the front-end and back-end of dealer websites to make sure we’re creating innovative content that sets them apart from the competition and keeps them connected to people.

Q. What’s your favorite thing about what you do here?

I’m able to put my own unique touch on each account to make sure they stand out when it comes to their online presence.

Q. Tell us a little bit about yourself outside of work.

I’d like to say I’m something like a superhero, just without the cape. I create good faith initiatives and community efforts to create social change. I love to travel and meet different kinds of people. And I love love LOVE spreading positivity and good vibes everywhere I go.


Q. What’s your dream travel destination, or favorite place you’ve ever traveled?

When my husband and I first started dating, he asked me if I can go any place in the world where would I go, and I said Dominican Republic without hesitation. In 2015, for our 3-year anniversary, he took me to DR, which was my first time out of the country and on a plane. The best part of it all is that we got engaged while we were there, hours before our anniversary. My dream destinations would include: Africa, Japan, and The Maldives.

Q. Did you have any sort of automotive background before Force?

Not at all! I did a lot of digital work prior to coming to Force, but I knew nothing about the automotive industry.

Q. What’s your dream vehicle?

A Chrome Mercedes-Benz G Wagon

Q. What’s your theme song?

Glow by Drake & Kayne West

Q. Who would play you in the movie of your life?

Zoe Kravitz or Amandla Stenberg

Q. What advice would you give to a new employee at Force?

Be yourself and don’t be afraid to ask questions! The more questions you get answered, the more you learn.

Q. What’s your favorite quote?

“Avra Kehdabra” which means I will create as I speak.

Q. Any weird talents or facts about you?

I’m a creative sponge and have a strong appreciation for the arts. I dabble with painting, photography, conceptual design, and journalism. I’m also a very adventurous person and love the great outdoors!

Q. Anything else you’d like people to know?

If I had a superpower, I’d want to heal the world. Every physical act I make is set with the intention to impact somebody, somewhere!

Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!

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