Google recently published an automotive guidebook outlining the best practices to follow for optimizing digital marketing spends in 2018 -- but the format was built for vendors, not dealers. That's why in this live webinar, Eric Mercado showed attendees how to execute Google's Dealer Guidebook at their dealership, as well as how to keep your current vendors honest by making sure they are focusing on digital efficiency rather than lining their pockets.
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How to identify the channels you should be marketing on and audiences that you should be marketing to.
How to optimize your ad copy, bidding strategies, and more to leverage Google's micro-moments.
Set digital marketing goals for 2018 and measure them in real-time using Google's own tools.
Eric Mercado has been an integral part of the Force Marketing team since 2007. In his current role as Chief Sales Officer, he oversees the activities of the business development team and works to ensure the effectiveness of the company’s marketing campaigns.
He lives in Atlanta area his wife and two daughters.
We enjoyed sharing expert digital insights that allow dealers to apply Google's Dealer Guidebook to their own marketing.
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