24 Sep How Google’s Mobile-First Indexing Impacts Your SEO Efforts
Earlier this year, Google announced that it would be migrating websites to mobile-first indexing, wherein the search engine ranks each site based on its mobile version first, then its desktop version. This is indicative of the high priority Google places on the mobile experience, and in turn, provides insight into how dealers should approach their SEO efforts.
As this gradual migration toward mobile-first indexing has continued, some dealers have begun getting alerts like the one pictured below:
If you or your marketing team see an alert like this, it simply means that your site has officially been migrated to the new system. The experience customers have when visiting your site on a mobile device, including things like page speed and load time, is now directly impacting your rank.
Whether or not your website has already been migrated over to mobile-first indexing, it’s important that mobile is at the forefront of your SEO efforts. Below are just a few things the Force digital team looks out for as part of monthly health checks for our SEO clients:
Flash: Since this is such an outdated format for rendering content like animations, it doesn’t perform well on mobile, and can slow down your website.
Viewport Configuration: When a user visits a website using a mobile device, the website understands that the screen size needs to be adjusted to fit properly. If the site’s settings are incorrect for any reason (for instance, if the screen width is specified to be a certain pixel width instead of being responsive, or if the web provider has not configured the viewport at all), they’ll need to be adjusted to display correctly.
Font Size: It’s important that the text of a dealer’s website is actually readable on smaller mobile screens, so if the font size is too small, it will need to be adjusted.
Touch Elements: Buttons should be sized properly for customers to tap with their fingers, and they should not be so close together as to generate erroneous clicks (also called fat-finger clicks).
These are just some of the factors that go into a site’s mobile-readiness, and can in turn contribute to its rank on Google.
The rollout of mobile-first indexing has been an ongoing process, and if your dealership’s website has not yet been alerted to the change, it will likely happen soon. When you work with an SEO team like Force Marketing, you can be assured that we’re proactively monitoring your website and making necessary changes to help your organic rank. Contact us today to find out how we can help improve your SEO and drive more car-shoppers to your website.