Exploring Google's Structure for Intent
Micromoments Guide for 2019
In our first webinar of 2019, we set the digital tone for the year with all-new content from Google.
"Structure for Intent" is a term you'll likely be hearing a lot more from Google-- as well as your OEM and OEM program managers-- early in 2019. In this presentation, Vice President Cody Tomczyk discussed what it means, why it matters to your business, and how it is the next step in the evolution of marketing efficiency and ROI.
If you weren't able to attend the webinar, though, it's not too late! You can still watch the entire presentation at your convenience.
Learn why Structure for Intent is the next evolution of Google's micromoments and what it means for your business.
Understand why your OEM will be pushing Structure for Intent, and how it actually makes sense.
Get concrete action items that you can implement today as you learn what is coming next in this evolution.
Meet Your Presenter
Cody Tomczyk has been an integral part of the Force Marketing team for 6 years, and in his role as Vice President, he oversees the Enterprise business unit, working closely with dealer clients who have more than 20 stores.
He has more than 10 years experience in digital marketing, and is a strong proponent of utilizing data-driven strategies within automotive marketing.
Original Date: Tuesday, January 22, 2019
Original Time: 2:00 PM ET
We enjoyed sharing insights straight from Google about Structure for Intent, and how it can help your dealership succeed digitally in 2019 and beyond.
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