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21 Sep Team Force Takes Part in Google Ads Champions Week

This week, our SEM team was excited to participate in Google Ads Champions Week, an interactive and educational experience hosted remotely by Google. Through the week-long course, the Google team focused on empowering partners like us with the foundational knowledge of their products to help us further develop as experts in the industry. The sessions that made up the course focused on the fundamentals of Audience, Automation, and Attribution, and were hosted by Google’s own product experts. At the end of the week, these experts held a live Q&A to review each session. Our SEM team was able to...

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Melisa Mesic-Foric Force Marketing

31 Aug Get to Know Force: Melisa Mesic

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Melisa Mesic! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEM Specialist-- managing, tracking and testing marketing campaigns using pay-per-click (PPC) advertising, building campaigns, writing compelling ad copy, doing keyword research and keeping up with the advertising trends. Q. What's your favorite thing about what you do here? Every day is different and challenging and people I work with are pretty cool! :) Q. Tell us a little bit about yourself outside of...

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Google AdWords Introduces Notes | Force Marketing

06 Jun A Brand New Feature from Google AdWords: Notes

Written by Patrice Pavone-Franco, Paid Search Manager Google AdWords has been making a lot of changes lately in an effort to transition users from the old interface to the new AdWords experience. One of the most anticipated features was just released this month: Google AdWords Notes! The ease of adding annotations directly in Google Analytics has been something more AdWords users have wished for in the platform. Rather than checking the change history or some outside source to see what optimizations caused a spike (or a drop) within a performance graph, with the release of Notes, users can directly record updates at...

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23 Feb Google Removes Right-Hand-Side Ads from SERPs

When you look at a Google SERP this week, you might notice something a little different. That’s because starting at the end of last week, Google no longer showcases AdWords ads on the right side of its search result pages. On top of that, the number of ads at the top of the page may increase from three to four, depending on the search, according to Google. The right side of the page won’t always be empty-- Google says that Product Listing Ads and Knowledge Graph boxes will occupy it on certain queries. The change bridges the gap between the search...

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