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Customer Match Campaigns Force Marketing

15 May How Customer Match in Google AdWords Can Drive Better Results

This article originally appeared in the Ask the Expert section of Car Biz Today Magazine. To learn more, contact Force Marketing's expert digital team. Q. We’ve seen success with Facebook campaigns using audience matching. Can we run similar campaigns on Google as well? A. I’m glad you’ve begun experimenting with audience-based marketing, and have seen firsthand that it can provide great results and ROI. Google does, in fact, offer something similar-- Customer Match campaigns. Google’s Customer Match campaigns are simple. You begin by uploading a list of email addresses (from your DMS, for instance, segmented into groups like "lost customers," "current customers," "sales...

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