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SEO for Car Dealers Force Marketing

16 Jul 5 Reasons Why SEO is Important for Your Dealership

Written by Ari Meier Ari Meier is an SEO Strategist on Force Marketing's digital marketing team, and works with our dealer partners across the country to optimize their websites and drive site traffic. He also runs the website Insight22, where a version of this article was originally published. --- Search engine optimization is a widely adopted digital marketing methodology used to increase your dealership's website search performance in Google, Bing, Yahoo, and other search engines, and build brand awareness. Your website won’t help generate revenue if it has no visibility, so SEO is an important early step to set up your site for...

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Force Marketing Blog Digital Marketing

08 Jul An Industry Shift: How the Car Shopping Experience Keeps Evolving

Written by Martin Federico Due to significant advances in technology and media in the past decade, the way we shop for cars today has changed drastically. With so much information available at our fingertips, the internet allows shoppers to research every aspect of their future car, from mileage, price and even 360° interior views. In fact, according to Adtaxi, 86% of car-shoppers conduct online research before stepping foot into any dealership, meaning the focus for automotive marketers has to be placed online now more than ever. Below are three key changes in the automobile customer journey that dealers and their marketing...

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Ari Meier Force Marketing

16 Nov Get to Know Force: Ari Meier

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Ari Meier! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist, my main role is helping dealer sites rank higher on Google and other search engines, I also create new pages. Q. What's your favorite thing about what you do here? I love how the creative, analysis and technical come together in a perfect blend. Q. Tell us a little bit about yourself outside of work. I'm a husband, father, artist, author and...

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Mobile-First Indexing SEO Force Marketing

24 Sep How Google’s Mobile-First Indexing Impacts Your SEO Efforts

Earlier this year, Google announced that it would be migrating websites to mobile-first indexing, wherein the search engine ranks each site based on its mobile version first, then its desktop version. This is indicative of the high priority Google places on the mobile experience, and in turn, provides insight into how dealers should approach their SEO efforts. As this gradual migration toward mobile-first indexing has continued, some dealers have begun getting alerts like the one pictured below: If you or your marketing team see an alert like this, it simply means that your site has officially been migrated to the new...

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Google Ads Champions Week Force Marketing

21 Sep Team Force Takes Part in Google Ads Champions Week

This week, our SEM team was excited to participate in Google Ads Champions Week, an interactive and educational experience hosted remotely by Google. Through the week-long course, the Google team focused on empowering partners like us with the foundational knowledge of their products to help us further develop as experts in the industry. The sessions that made up the course focused on the fundamentals of Audience, Automation, and Attribution, and were hosted by Google’s own product experts. At the end of the week, these experts held a live Q&A to review each session. Our SEM team was able to...

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Melisa Mesic-Foric Force Marketing

31 Aug Get to Know Force: Melisa Mesic

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Melisa Mesic! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEM Specialist-- managing, tracking and testing marketing campaigns using pay-per-click (PPC) advertising, building campaigns, writing compelling ad copy, doing keyword research and keeping up with the advertising trends. Q. What's your favorite thing about what you do here? Every day is different and challenging and people I work with are pretty cool! :) Q. Tell us a little bit about yourself outside of...

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Elijah Black Force Marketing

17 Aug Get to Know Force: Elijah Black

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist/Producer Elijah Black! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm in a hybrid role as an SEO Strategist/Producer, so I'm involved with creating new pages and helping dealer websites rank higher on Google and other search engines. Q. What's your favorite thing about what you do here? Working with a great team and always learning something new. Q. Tell us a little bit about yourself outside of work. I love watching new movies,...

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Facebook Advertising for Dealers Force Marketing

15 Aug The Facts Behind Facebook’s Recent Data Changes

Marketers across all industries have been working to get to the bottom of Facebook’s recent changes regarding third party data usage, and in the process, many misleading statements have been making the rounds. That’s why we’re here to provide the facts. It’s true that Facebook no longer permits third-party data to be used in its Partner Categories feature, which was introduced in 2013 and was utilized by marketers to create custom audiences to target with their messages. It’s also true that thanks to our strategic partnership with Oracle as well as our Helix Audience Network, Force Marketing will still be...

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Kimberly Butler Force Marketing

10 Aug Get to Know Force: Kimberly Butler

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Kimberly Butler! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Search Engine Optimization Strategist. I am on the the BHA team. I help perform optimizations along with creation and editing of content. I also perform audits and assist with ad-hoc assignments. Q. What's your favorite thing about what you do here? I love learning about the technical side of SEO, seeing how larger sites incorporate content into their...

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Tansky Sawmill Toyota Case Study Force Marketing

06 Aug Case Study: How We Helped Tansky Sawmill Toyota Improve Web Traffic, Sales, & Service ROs

The team at Force Marketing is always proud to share in our dealer partners' success. Today, we're highlighting Tansky Sawmill Toyota, a Toyota dealership located in Dublin, Ohio. Through our strategic digital marketing efforts from February to June of 2018, this dealer saw a 56% increase in overall website traffic, a 12% increase in sales, and a 24% increase in service ROs, and this case study showcases how a dealership that's already successful can still grow, even while spending less on advertising. Download the complete case study here. The Challenge Tansky Sawmill Toyota came to Force Marketing in November of 2017 with a...

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