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Tyler Purvines Force Marketing

09 Feb Get to Know Force: Tyler Purvines

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Web Producer Tyler Purvines! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role is SEO Web Producer at Force, and I'm in charge of creating SEO content pages. I collect images, specs, and the review provided by my SEO Strategist and turn it into a nice, SEO optimized, content page for the client to help boost their organic traffic. Q. What's your favorite thing about what you do here? Learning each...

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Curtis Mattison Force Marketing

02 Feb Get to Know Force: Curtis Mattison

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Curtis Mattison! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Facebook Marketing Q. What's your favorite thing about what you do here? I can't get anything done without a team. Everyone using their expertise to give the client, the best performance. Q. Tell us a little bit about yourself outside of work. I'm an actor, I am happily married and I love laughing. LIGHTNING ROUND Q. What's your dream travel destination, or favorite place you've...

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Patrice Pavone-Franco Force Marketing

26 Jan Get to Know Force: Patrice Pavone-Franco

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Manager of Paid Search Patrice Pavone-Franco! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Manager of Paid Search. I work on contributing to the overall success of the digital business, and owning the day-to-day management and training of the team. We are constantly trying to find ways to improve overall campaign performance and the strategies of our SEM accounts. Q. What's your favorite thing about what you do here? My favorite thing...

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Jason Ezell Force Marketing

19 Jan Get to Know Force: Jason Ezell

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Vice President of Product Jason Ezell! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? VP Product for Helix Technology - making Helix the premier reporting tool for digital marketing attribution and ROI reporting. Q. What's your favorite thing about what you do here? Working directly with different people to solve problems that make their job easier. Q. Tell us a little bit about yourself outside of work. I've been married for 14 years, with 2 amazing...

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Kim Miller Force Marketing

12 Jan Get to Know Force: Kim Wright

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategic Accounts PPC Specialist Kim Wright! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Strategic Accounts PPC Specialist - I manage paid search accounts and strategic recommendations for our clients. So on any given day I could be building campaigns, doing keyword research, ad copy updates, compliance, and reporting back on findings and opportunities. Q. What's your favorite thing about what you do here? Getting to think outside the box to come up with...

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Force Marketing Google AdWords Champion

08 Nov Force Marketing Invited to Google for America’s Next Top AdWords Champion Event

Force Marketing was recently invited to go for the gold at Google’s America’s Next Top AdWords Champion competition, held Nov. 6 and 7 in Mountain View. The exclusive invite-only event provided us with the opportunity to be recognized by Google for the hard work we do for our clients, and learn a lot in the process. Elijah Thao, Force Marketing’s Director of Digital Marketing, attended the event, along with PPC Manager Patrice Pavone-Franco. While the competition was fierce, it wasn’t the sole purpose of the event. It was designed to provide teams with tips on utilizing new Google UIs, products, and...

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Rokiyah Smith Force Marketing

03 Nov Get to Know Force: Rokiyah Smith

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Rokiyah Smith! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist - I work on the digital team where I handle the front-end and back-end of dealer websites to make sure we're creating innovative content that sets them apart from the competition and keeps them connected to people. Q. What's your favorite thing about what you do here? I'm able to put my own unique touch on each account to make...

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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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Elijah Thao Force Marketing

29 Sep Get to Know Force: Elijah Thao

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Digital Marketing Elijah Thao! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Director of Digital Marketing. I oversee the processes and resources of my team to ensure they can execute their roles successfully in smooth alignment with other departments. (I'm the ninja master and am responsible for training my students in the secret tactics of stealth infiltration and assas...

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Victoria Vavalides

18 Aug Get to Know Force: Victoria Vavalides

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Victoria Vavalides! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist with a focus on Facebook. My role involves creating and managing Facebook ad campaigns, monitoring budgets and spending the client's money effectively, while working with the Client Success Managers and Account Executives to ensure a cohesive experience for the client. Q. What's your favorite thing about what you do here? I really enjoy offering the client...

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