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New Year's 2016 In Review Force Marketing

27 Dec A Year in the Life of Force Marketing

Yet another successful year is coming to a close, and we’re gearing up for an even better 2017. For now, though, we’d like to take a moment to look back on the highlights of an incredible year in the life of one of the best automotive marketing companies in the business! January: Launched the all-new ForceMKTG.com We started the year strong with our best digital foot forward-- a brand new website! Sleek and modern, it was designed in-house by our expert web team, and features new UX strategies and complete responsiveness. It’s evolved throughout the year and will continue to do so...

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MobileBlog

27 Oct New Study: The Best & Worst Mobile Ad Formats

With more than 50 percent of auto shoppers using their mobile devices as part of the vehicle research process, it’s more important than ever for dealers to be well-represented on mobile. But what kind of mobile ads get the best results? A study conducted by MediaScience in September 2016 revealed some interesting statistics about which types of mobile ad formats get the most interactions and view time. The four types of mobile ads the study looked at were Adhesion Banners, In-Stream Ads, Interstitial Ads and Sidekick Ads, examples of which are given below: Adhesion Banners: In-Stream Ads Interstitial Ads Sidekick Ads According to the study, Interstitial Ads...

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Christina Wherry Force Marketing

30 Sep Get to Know Force: Christina Wherry

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Christina Wherry! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist here at Force. I am responsible for launching Facebook campaigns, which involves building out the campaign, creating the ad groups and creatives, performance tracking, budget management, collaborating with the Marketing Advisors when necessary to develop targeting strategy, and providing suggestions and recommendations to enhance the optimization of the dealer's campaigns. Q. What's your favorite thing about...

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15 Sep Force Marketing is FCA’s Newest Certified Digital Marketing Provider

Automotive marketing firm Force Marketing is one of a select few vendors eligible to offer its array of data-backed and technology-driven digital marketing solutions to Fiat Chrysler Automobiles (FCA) dealers in the U.S. ATLANTA, GEORGIA— Force Marketing, a leading automotive marketing and technology company, is proud to announce that it is now an FCA Certified Digital Marketing Provider. Only 10 vendors within the automotive space currently qualify for this selective status. In March of this year, the company was officially approved by FCA MarketCenter to become a Preferred Vendor and offer its direct marketing services to FCA dealers. Now, all digital marketing...

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Linh Nguyen Force Marketing

09 Sep Get to Know Force: Linh Nguyen

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Linh Nguyen! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a SEO Specialist here at Force. I optimize and maintain our clients’ websites to improve their search engine rankings. The role involves many technical aspects, which I won’t bore you with – keyword research, content creation, site audits and more. The overall goal is to drive organic traffic to the websites. Q. What's your favorite thing about what you do...

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Team Force Marketing

29 Aug Force Marketing Earns Spot on Inc. 5000 List for Eighth Consecutive Year

Atlanta-based automotive marketing company Force Marketing earned the No. 3923 national spot on the Inc. 5000 list of the fastest-growing private companies in the U.S. for 2016. This is the eighth year in a row that the company has earned this distinct honor. ATLANTA, GEORGIA— Force Marketing is proud to announce that it was recently named to the Inc. magazine Inc. 5000 list, which compiles the fastest-growing private companies in the U.S. This is the 35th year that the magazine has published its prestigious list. 2016 marks Force Marketing’s eighth consecutive year of inclusion, an achievement only 167 of the 5000...

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Force Marketing Online Video

09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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Force Marketing Premier Google Partner

18 Jul Force Marketing: Now a Premier Google Partner

Force Marketing has long been a part of the prestigious Google Partners program, and recently, we earned the distinction of Premier Google Partner. We are proud to display the redesigned badge to signify our successful partnership. According to Google’s official AdWords blog, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.” At Force Marketing, we maintain a close relationship with Google, working with our Google Channel Sales representatives to host webinars...

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Fixed Ops Force Marketing

13 Jul Don’t Miss the Boat on Fixed Ops Marketing

It’s a $310 billion business in the U.S., and dealers are only benefiting from a small portion. We’re talking, of course, about fixed ops. According to NADA, dealerships only see about 27 percent of the country’s fixed ops business, with the rest going to independent mechanics, franchise mechanics and other companies. Since fixed ops likely accounts for a large portion of your net profits-- 54 percent on average-- it makes sense that you might want a bigger piece of that pie. But how can you take on these other companies and drive more fixed ops business to your dealership? If you’ve wondered...

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Force Marketing Mobile Marketing

14 Jun Mobile Media Consumption Expected to Rise 28% This Year

Around the world, people are consuming less and less media overall-- except when it comes to mobile. According to Zenith Optimedia’s recent Media Consumption Forecast, mobile media consumption is set to increase by about 28 percent over the course of this year, while all non-mobile media consumption (which includes traditional and desktop Internet) will drop 3.4 percent. That’s right-- they’re watching a little less TV, and logging onto the Internet at their desktop computer a bit less frequently, but they simply can’t put down their mobile phones and tablets. This should come as no surprise-- mobile has been the next big things...

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